ADS HINDER SOAP OPERAS?
Panorama.am
15:44 30/03/06
“Today the Language State Inspectorate, as an institute working and
carrying out a linguistic policy, also controls the advertisement
language. Of course it is on a very low level, as our language is
represented in advertisements as an accumulation of consonants by
means of such words as “trvcvum e, kcvcvum e, khpvcvum e” and many
others. Even an Armenian doesn’t have the heart to utter those words,”
complained the deputy of the head of the Language State Inspectorate
Marine Hovyan during the discussion of the language of advertisements
held today.
It turns out that there are no such people to complain either of
the language of the ads or of their existence in general. As the
executive manager of the Centre of Study of Public Opinion Karine
Titanyan informs the 91.1% of the 500 Armenians, who took part in
public-opinion poll, simply dream of never watching TA advertisements
again. 7.7% of them want the TV ads to increase in number but in the
meantime become of higher quality and taste. And in the regions of
the republic 97.8% of 2260 cannot bare the advertisements, moreover
when they are broadcast in the middle of the soap operas.
From: Emil Lazarian | Ararat NewsPress
