NETWORK OF STAR SUPERMARKETS ISSUES ARMENIAN RED WINES ‘KENATS ARENI’ UNDER STAR LABEL ON OCCASION OF THE EASTER
ArmInfo
2009-04-02 17:46:00
ArmInfo. The network of STAR supermarkets has issued Armenian red wines
‘Kenats Areni’ under own brand, STAR press-service told ArmInfo. The
production line consists of two natural grapes wines of Areni sort: dry
and semidry. Wine ‘Kenats Areni’ does not yield to its analogues made
from Areni grapes that are considered the best Armenian wines. The
wine costs just 990 drams. He biggest retailer of Armenia – STAR
disproves false information of mass media
The source reported that the wines were produced in cooperation with
MAP plant having over 60-year history of winemaking. MAP has become
one of the leading wine and brandy producer in Armenia. ‘We have
chosen MAP production for our network due to its high quality and
flexible tariff policy’, says Vahan Kerobyan, Executive Officer of
STAR network of supermarkets. ‘Private label is favorable both to
producer and the retail network. The producer receives guaranteed
load of capacities and sale of production as well as economizes on
marketing. We receive production without wholesale margin, which
makes it possible for us to reduce prices at shops and increase sales.
The benefit of consumers is evident>, he said. STAR network is
increasing its cooperation with local producers, in token of support,
and is giving an opportunity to customers to buy just Armenian
goods. The biggest retailer of Armenia – STAR disproves false
information of mass media
Over the last two years STAR has been successfully promoting its own
products, 54 names of goods, at the market, which are the result of
careful choice of an optimal producer for their production. For this
reason production under private label of the STAR network differs by
the best correlation of price and quality, he said.
To note, at present 13 supermarkets have been functioning in the STAR
network functioning since 1993. EBRD is one of the shareholders of
the STAR with 28,3% share.