VOLUME OF SALES OF ‘YEREVAN BRANDY COMPANY’ GREW BY 4%: RESULTS OF 2007 FINANCIAL YEAR
arminfo
2007-07-06 12:40:00
Upon results of 2007 financial year (July 1, 2006 – June 3, 2007),
the volume of sales of the "Yerevan Brandy Company" (YBC) grew by 4%
to 3,650 mln l of brandy, Director General of YBC Herve Caroff said
at a press-conference.
He said that the growth was provided mainly due to extension of such
important and traditional markets as in Ukraine, Belarus, Armenia and
Baltic states. The growth in Russia, to the share of which 70% of the
total volume of sales fall, was limited in view of introduction of new
excise stamps by Russian party. H. Caroff also said that the Company’s
management is satisfied with the fact that the volumes of sales of
brandy of the premium (by 8%) and super premium (14%) categories,
to the share of which 32% of total sales of "Ararat" falls, have
grown to the utmost in all the markets over the reporting period. The
"Ararat" brandy is successfully sold in Armenia. Upon the financial
year results, the volumes of sales in Armenia grew by 7% to 270,000
l. In addition, sales in the segments of premium and super-premium grew
by 15% and 14%, respectively. Noteworthy, the import of production of
the "Pernod Ricard" group to Armenia, the owner of YBC and the second,
by size, producer of wines and strong alcohol drinks in the world,
grew by 50% in 2006-2007. In particular, the growth was registered
by such key brands as Chivas Regal – by 70%, Beefeater – by 47%,
Jameson – by 120%, Havana Club – by 70% and Olmeca – by 100%.
H. Caroff added that the YBC has entered the American market for
the first time over the reporting period and sold 50,000 l of
brandy there. The sales in Poland, Bulgaria and Rumania, as well
as in the Asian markets, in Vietnam and Singapore, in particular,
were regulated. The sales in Germany have been consolidated. The
Company is getting ready to enter the French market in autumn,
2007, he said. Asked by journalists, at a press-conference, about
the difficulties and prospects of sales in Russia, Director General,
President of "Pernod Ricard" Eastern Europe Frank Boivin said that the
"Russian market is very complicated with its administrative problems.
However, the "Pernod Ricard" group considers Russia not as a problem
but a great opportunity. The Russian consumers are well-acquainted
with the "Ararat" brandy. He added that the Company schedules to
develop sales in the traditional markets, including Russia, as well
as enter new markets.
To note, the "Yerevan Brandy Company" was privatized in May, 1998 by
"Pernod Ricard" French group. Today, YBC produces 7 names of brandy
and sales them in 20 countries.