March: 17, 2026
Armine Ohanyan, editor-in-chief of “Hraparak” daily, writes on his Facebook page. “Political forces are already in full-time campaigning. One of them visits marzes with a team, reminding grandparents that he made them happy with 10,000 drams, others hold congresses and presentations, announce the format of participation in the elections.
The teams of Samvel Karapetyan and Robert Kocharyan made impressive presentations. It is clear that the impression left by these presentations is also important, because it is also what attracts or repels people. Big halls, ovations, speeches, announcement of the prime ministerial candidate… all according to the rules of the genre.
But nothing is perfect in nature and life, including these pre-campaign actions. For example, I am saddened by the lack of imagination, creativity – no original steps or words. Everything is predictable and familiar. Even speeches can be told in advance who will talk about what and how. Meanwhile, many remarkable propaganda tricks and technologies are used in different countries of the world.
The most important thing is that they are able to include new layers of the public, make spectacular propaganda, and activate the classes that don’t hope for elections. Hopefully the sequel will be more creative than the start.
Today, the presentation of the “Armenia” alliance was, of course, impressive in terms of the energy and crowd of the hall. But it is not good that the leader of the alliance cannot read Armenian texts fluently with an Armenian accent. And the applause after every sentence was very unpleasant. After all, there are still people who remember the congresses of the SMC and that scene caused déjà vu. Every nuance reminiscent of a cult of personality, at least for me, only causes rejection and alarm.
P.S.
In any case, judging by the Facebook and fake responses of the KP, the government received another dose of fear and terror. This is also the reason why criminal justice methods have gained momentum. Well, imagine how pathetic and bilious they are, that even I, the editor of “Hraparak”, was called to the Investigative Committee for questioning… I will go, I will come, I will tell you.”
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