Star preparing for re-branding
19:32 – 04.05.11
Star Divide, the holder of Armenia’s largest trade network Star will
announce about a re-branding deal on May 5 and will introduce its new
stakeholder to the public.
Earlier in February Viest Assets Ltd, a company registered in the
British Virgin Islands, acquired 100% of Star’s shares.
The parties have now reached the last stage of legal documentation.
Star’s new brand has been developed by Dunlop Consultancy, a
consulting firm that developed such brands as Alfa bank, Dewars’,
Azbuka Vkusa, Malina, Kvadrat, Bombay Sapphire and Bank Ruski Standard.
The re-branding process will be over by mid 2010.
Tert.am
From: A. Papazian
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