Hermès’ Armenian Scarf Goes on Sale
Friday, November 14th, 2014 | Posted by Contributor
The scarf, available in two colors, was presented on Wednesday at the
Petrossian Restaurant & Boutique in Beverly Hills
BY NANE AVAGYAN
BEVERLY HILLS, Calif.–The legendary luxury brand Hermès unveiled in
early September a new scarf featuring an Armenian alphabet motif to
mark the 25th anniversary of the establishment of the Solidarité
Protestante France-Arménie (SPFA), a humanitarian organization created
in France in 1990 to aid victims of the Spitak earthquake in Armenia.
On Wednesday, Pierre-Alexis Dumas, artistic director of Hermès, and
Janik Manissian, president of SPFA, announced that the silk carré will
be on sale, by subscription only, until Nov. 30.
The proceeds from the exclusive, limited edition scarf are to be
donated to the SPFA for its continued efforts in Armenia.
Ten years after “Jardins d’Arménie,” the new design by Hermès, called
“Lettres d’Erevan,” celebrates 25 years of the SPFA. The silk scarf is
presented in two colors. The scarf, featuring the Armenian alphabet,
is a “testimony to the surprising vitality of the Armenian people and
their culture,” as Pierre-Alexis Dumas explained during the
presentation at the Petrossian Restaurant & Boutique in Beverly Hills.
On the scarf, dropped capitals and friezes are drawn in delicate
calligraphy and illuminated in the style of ancient manuscripts. In
the middle of the writing, under a richly embellished arch, a sage
sits meditating beneath a starry sky; in his hands, he holds the tools
of knowledge: a quill and an open book.
Speaking to Asbarez, the SPFA’s general secretary Clément
Hellich-Praquin expressed her organization’s gratitude for the
initiative from Hermès. “As a small organization that struggles to
meet its operational needs through limited resources, this is truly a
great honor for us,” Hellich-Praquin said. “We can continue to do
great work for young children in Armenia and Artsakh thanks to this
gesture from Hermès.”
More information and access to order forms can be obtained at the SPFA website.
From: Emil Lazarian | Ararat NewsPress
