Hermès’ Armenian Scarf Goes on Sale

Hermès’ Armenian Scarf Goes on Sale

Friday, November 14th, 2014 | Posted by Contributor

The scarf, available in two colors, was presented on Wednesday at the
Petrossian Restaurant & Boutique in Beverly Hills

BY NANE AVAGYAN

BEVERLY HILLS, Calif.–The legendary luxury brand Hermès unveiled in
early September a new scarf featuring an Armenian alphabet motif to
mark the 25th anniversary of the establishment of the Solidarité
Protestante France-Arménie (SPFA), a humanitarian organization created
in France in 1990 to aid victims of the Spitak earthquake in Armenia.

On Wednesday, Pierre-Alexis Dumas, artistic director of Hermès, and
Janik Manissian, president of SPFA, announced that the silk carré will
be on sale, by subscription only, until Nov. 30.

The proceeds from the exclusive, limited edition scarf are to be
donated to the SPFA for its continued efforts in Armenia.

Ten years after “Jardins d’Arménie,” the new design by Hermès, called
“Lettres d’Erevan,” celebrates 25 years of the SPFA. The silk scarf is
presented in two colors. The scarf, featuring the Armenian alphabet,
is a “testimony to the surprising vitality of the Armenian people and
their culture,” as Pierre-Alexis Dumas explained during the
presentation at the Petrossian Restaurant & Boutique in Beverly Hills.

On the scarf, dropped capitals and friezes are drawn in delicate
calligraphy and illuminated in the style of ancient manuscripts. In
the middle of the writing, under a richly embellished arch, a sage
sits meditating beneath a starry sky; in his hands, he holds the tools
of knowledge: a quill and an open book.

Speaking to Asbarez, the SPFA’s general secretary Clément
Hellich-Praquin expressed her organization’s gratitude for the
initiative from Hermès. “As a small organization that struggles to
meet its operational needs through limited resources, this is truly a
great honor for us,” Hellich-Praquin said. “We can continue to do
great work for young children in Armenia and Artsakh thanks to this
gesture from Hermès.”

More information and access to order forms can be obtained at the SPFA website.

From: Emil Lazarian | Ararat NewsPress

http://www.spfa.bigcartel.com/
http://asbarez.com/128894/hermes-armenian-scarf-goes-on-sale/

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Emil Lazarian

“I should like to see any power of the world destroy this race, this small tribe of unimportant people, whose wars have all been fought and lost, whose structures have crumbled, literature is unread, music is unheard, and prayers are no more answered. Go ahead, destroy Armenia . See if you can do it. Send them into the desert without bread or water. Burn their homes and churches. Then see if they will not laugh, sing and pray again. For when two of them meet anywhere in the world, see if they will not create a New Armenia.” - WS