ARMENIAN STAR CHAIN PURCHASES FRESH SUPERMARKETS
Sept 6 2011
YEREVAN.- Armenia’s STAR supermarket chain has completed negotiations
on purchasing Fresh supermarkets.
The parties have already reached a final agreement. On this stage,
before the legal implementation of the agreement the treaty needs to be
confirmed by Armenia’s State Commission for the Protection of Economic
Competition, STAR press service informed Armenian News-NEWS.am.
“Purchasing Fresh supermarkets will enable STAR to increase sales
volume as well as to reduce logistic, distribution and administrative
expenses thus achieving desired efficiency, i.e. cut the expenses
by 15-20% in the new united trade chain,” said executive director of
STAR trade chain Vahan Kerobyan.
Legal implementations are expected to be completed in a month and will
be immediately followed by the phase of strategic program development.
In the nearest future the company will hold a press conference during
which the details of transaction and the further development plans
of the company will be announced.
Presently STAR trade chain operates 18 supermarkets, 17 in Yerevan
and one in Hrazdan town, while Fresh supermarket chain operates four
supermarkets under Fresh brand and 3 stores under Catherine brand in
Yerevan. Besides, STAR will soon open a new store.