Best Resellers In Dealers Network Of VivaCell-MTS Are Awarded Certif

BEST RESELLERS IN DEALERS NETWORK OF VIVACELL-MTS ARE AWARDED CERTIFICATES OF RECOGNITION FOR THEIR OUTSTANDING ACHIEVEMENTS

Arminfo
2010-05-20 10:41:00

ArmInfo. VivaCell-MTS, a subsidiary of Mobile TeleSystems OJSC, today
announces the results of its Top-Up service in the 1st quarter of 2010.

The press service of VivaCell-MNS reports that Top-up is an
innovative, fast, simple and convenient method for recharging prepaid
account. Through this system, VivaCell-MTS prepaid subscribers, who
have run out of airtime, are able to recharge their account directly
from an authorized point of sale with the amount they wish, starting
from 50 AMD to 90,000 AMD.

VivaCell-MTS General Manager Ralph Yirikian expressed his gratitude
to the street resellers: "On behalf of VivaCell-MTS I express deep
gratitude for effective cooperation. You have a considerable input
in sustaining the high reputation of VivaCell-MTS brand. With these
gifts from the Company I would like to assure our deep appreciation
for the successful cooperation."

The deployment of Top-Up service enabled VivaCell-MTS to provide its
resellers with the ability to recharge the account of the subscriber
with airtime mobile handsets, eliminating the need for physical top-up
cards. The reseller/dealer receives the airtime from the operator
and is able to transfer this airtime to the subscriber through a
mobile-to-mobile transaction.

The Top-Up prepaid recharge system was launched on the 21st of May
2009. VivaCell-MTS has over 5,000 points of sales for recharge airtime
via Top-Up across Armenia.

During a special event organized at VivaCell-MTS’ Headquarters the best
3 top resellers from each marz and from the Company’s biggest Top-Up
dealer Press Stand network were awarded certificates of recognition
for their outstanding achievements and tireless efforts in Top-Up
Sales and received phones, TV sets or other consumer electronics
products. Besides, the number one Top-Up salesman of Armenia for the
second time, Lusik Sarikyan, was also awarded a valuable TV set and
a certificate of recognition.

In Armenia’s high-growth markets, voucherless airtime top-up
enables VivaCell-MTS to provide flexibility to its subscriber and
reduce physical top-up card production and distribution costs. As a
responsible corporate citizen, VivaCell-MTS has shown preference for
environmentally-friendly solutions related to its business.

"VivaCell-MTS is committed to providing Armenia with innovative mobile
services. Top-Up service enables us to offer full flexibility to our
subscribers which will be able to select the needed level of airtime
without being bounded to any fixed denominations," says VivaCell-MTS
General Manager Ralph Yirikian.

VivaCell-MTS’ ability to offer flexible, value-added services such as
Top-Up helps VivaCell-MTS to appeal to new market segments, such as
cost-sensitive and low-income subscribers. VivaCell-MTS is committed
to innovative services and solutions that enable rapidly responding
to subscriber needs.

VivaCell-MTS (K-Telecom CJSC) is the leading Armenian mobile operator,
providing a wide range of Voice and Data services. Since its launch
on 1st July 2005, in a short period of time VivaCell-MTS has managed
to build a nationwide network and a considerable customer base.

VivaCell-MTS drives the development and offering of innovative mobile
communications products, services and features in the Armenian mobile
communications market.

Mobile TeleSystems OJSC ("MTS") is the largest mobile phone operator
in Russia and the CIS. Together with its subsidiaries, the Company
services over 97.76 million subscribers. The regions of Russia, as
well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in
which MTS and its associates and subsidiaries are licensed to provide
GSM services, have a total population of more than 230 million. Since
June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock
Exchange (ticker symbol MBT).