Calls for Adoption of Data Center Energy Efficiency Techniques

Business Wire (press release)

October 02, 2009 12:00 PM Eastern Daylight Time

The Green Grid Calls for Widespread Adoption of Data Center Energy
Efficiency Techniques

NEW YORK–(BUSINESS WIRE)–At a forum hosted in New York by the NYSE
Euronext (NYSE: NYX) at the New York Stock Exchange, The Green Grid
today announced new tools and reports to assist business leaders and
data center managers globally improve efficiency in their
operations. Representatives from The Green Grid, United States
Environmental Protection Agency and United States Department of
Energy, along with executives from a variety of industries, shared
their challenges with data center energy management and offered
practical steps for improvement.

EPA Assessment Report

The Green Grid presented the results of a recently-completed
assessment of a mid-tier data center operated by the EPA, along with
recommendations for next steps that EPA can follow to improve
efficiency.

`We applaud EPA’s leadership in opening up their operations to this
level of examination, and we encourage other organizations to work
with us to develop standards and explore ways they can improve their
own operations,’ said John Tuccillo, Chairman of the Board of The
Green Grid. `If the EPA can deploy techniques that improve efficiency
by 20 percent, they can save $15,000 per year in this one data
center. IDC estimates that there are 75,000 similar-sized data centers
across the United States, and if all of them could achieve that same
level of savings, more than $1.1 billion in annual energy costs could
be avoided in data centers across the country.’

`We want to thank The Green Grid for their commitment to helping
improve energy efficiency in data centers across the globe,’ said
Linda Travers, Acting Chief Information Officer and Acting Assistant
Administrator, Office of Environmental Information, EPA. `This is an
excellent first step in the government’s path to operating as
efficiently as possible. As October is Energy Awareness Month, this
marks an appro
ead.’

Collaboration with The U.S. Department of Energy

The Green Grid continues to assist the Department of Energy in testing
and validating the DC Pro tool, an online software tool provided by
the U.S. Department of Energy to help industries worldwide identify
how energy is being consumed by their data center(s) and identify the
best opportunities for savings.

The Green Grid and the U.S. Department of Energy Save Energy Now
program are working together to enhance the Department of Energy’s DC
Pro software tool suite by:

* ensuring common energy metrics between The Green Grid tools, DC Pro
and the ENERGY STAR portfolio manager tool
* developing an IT energy assessment module and
* creating a complementary Certified Energy Practitioner program where
data center energy professionals would perform energy assessments
using DC Pro.

New Regional Tools For Free Cooling

The Green Grid also announced new free online tools and maps designed
to help data center and facilities managers in Japan and 33 European
countries easily determine how much outside air ` also known as free
cooling ` is available for individual data centers.

These new tools provide data center managers in Japan and Europe with
real-world data to help lower energy consumption and related costs,
potentially extending the life and improving the energy efficiency of
data center facilities.

Using country and city names, data center managers in Europe or Japan
can input their specific variables – such as local energy costs, IT
load, and facility load – to determine the specific potential energy
savings for individual facilities. In addition to free cooling from
outside air, the tool provides information about savings that could be
obtained using water-side economizers. For example:

* A 1 megawatt (1000kW) data center in Paris, France, with power at
13.2 cents per kW hour, could save ?¬330,000 per year using free
cooling, or ?¬180,000 per year using a water-side economizer.
* A 1 megawatt (1000kw) data center in Tokyo, Japan
¥43,020,000 per year using free cooling, or ¥27,500,000 per year
using a water side economizer.

Tools are now available for the U.S., Japan, and the following
European countries: Armenia, Austria, Azerbaijan, Belarus, Belgium,
Bulgaria, Czech Republic, Denmark, Estonia, Finland, France, Georgia,
Germany, Greece, Hungary, Italy, Ireland, Latvia, Lithuania,
Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russian
Federation, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine,
and United Kingdom.

New PUE Reporting Tool

The Green Grid also introduced a new free online tool for data center
managers to record their Power Usage Effectiveness (PUE) scores that
will establish global consistency in reporting the split between
energy flowing to IT equipment and facility operations.

`The Green Grid’s PUE metric is now widely adopted as the standard for
measuring data center efficiency, and we’ve taken necessary steps to
refine it so that it becomes even more impactful,’ said The Green
Grid’s Tuccillo. `We expect that the user-driven database will be an
invaluable tool for data center managers to determine the relative
energy efficiency of their operations by comparing to others across
industries, or even inside their own company.’

About The Green Grid

The Green Grid is a global consortium of companies, government
agencies and educational institutions dedicated to advancing energy
efficiency in data centers and business computing ecosystems. The
Green Grid does not endorse vendor-specific products or solutions, and
instead seeks to provide industry-wide recommendations on best
practices, metrics and technologies that will improve overall data
center energy efficiencies. Membership is open to organizations
interested in data center operational efficiency at the Contributor,
General or Associate member level. Additional information is available
at

About NYSE Euronext

NYSE Euronext (NYX) is a leading global operator of financial markets
and provider of innovative tradin
urope and the United States trade equities, futures, options,
fixed-income and exchange-traded products. With more than 8,000 listed
issues, NYSE Euronext’s equities markets — the New York Stock
Exchange, Euronext, NYSE Arca and NYSE Amex — represent nearly 40
percent of the world’s equities trading, the most liquidity of any
global exchange group. NYSE Euronext also operates NYSE Liffe, the
leading European derivatives business and the world’s second-largest
derivatives business by value of trading. The company offers
comprehensive commercial technology, connectivity and market data
products and services through NYSE Technologies. NYSE Euronext is in
the S&P 500 index, and is the only exchange operator in the S&P 100
index and Fortune 500. For more information, please visit:

www.thegreengrid.org.
www.nyx.com.