KODAK TAKES KODACHROME AWAY
/PanARMENIAN.Net/
22.06.2009 20:47 GMT+04:00
/PanARMENIAN.Net/ The Eastman Kodak Co. announced Monday it’s retiring
its most senior film, Kodachrome, because of declining customer demand
in an increasingly digital age.
The world’s first commercially successful color film, immortalized
in song by Simon, spent 74 years in Kodak’s portfolio. It enjoyed its
heyday in the 1950s and ’60s but in recent years has nudged closer to
obscurity: sales of Kodachrome are now just a fraction of 1 percent
of the company’s total sales of still-picture films, and only one
commercial lab in the world still processes it, AP reported.