STAR TO EXPORT NATURAL JUICES OF PRIVATE LABEL TO GEORGIA
ArmInfo. The biggest retail network of Armenia, STAR, intends to
export the juices of private label to Georgia, STAR Executive Director
Vahan Kerobyan said on March 17. According to him, the export volumes
are still unknown, however, the parties will come to an agreement
at late of March. "We did not schedule to export the private-label
goods, however, a great interest attracted us", he emphasized. V,
Kerobyan also said the STAR juices presently take the 4th-5th places
among other juice brands presented in the local market. "The volume
of the Armenian juice market is evaluated at 20 mln liters with the
assumption that the volume of sales of STAR juices in 2008 made up
about 1 mln liters", he said.
Along with it, V. Kerobyan said, 42 kinds of goods is produced under
STAR brand, with 3%- share of the company proceeds, however, it is
scheduled to bring this indicator up to 10% till late, 2009. "The
value of these products is lower by 15- 20% than the prices for the
similar products of other producers, moreover, their quality is high
enough", he said.
At present, STAR network, which has been functioning since 1998,
numbers 13 supermarkets (12- in Yerevan and 1 – in Hrazdan).