IN FISCAL YEAR 2007-2008 YBC REGISTERED A 24% GROWTH OF SALES OF ARARAT PRODUCTS
In fiscal year 2007-2008 Yerevan Brandy Company (YBC) registered a
24% growth of sales of ARARAT products. This indicator reached to
4.2mln liters thanks to the extension of the sales share in traditional
markets and entrance to the new markets, President and General Manager
of YBC Cedric Retailleau said during a press-conference today.
The sales growth is particularly outstanding in Russia (29%), Ukraine
(26%), the Baltic States (55%), Kazakhstan and Armenia (14%).
The progress is tangible in such important European markets as Germany,
Poland, the Czech Republic. The geography of export of ARARAT is
enlarged as well. Hereinafter, the Armenian brandy in the face of
ARARAT will be represented in such markets as Vietnam, Mongolia,
Turkmenistan, Australia, etc.
In 2007-2008 continuing its premiumization policy, i.e. the extension
of share of more aged brandies in the total sales, YBC registered a
21% growth of super-premium category of the ARARAT range in terms of
shipment to different countries.
As the importer of the products of the world’s 2nd producer of
wine and spirit beverages the Group Pernod Ricard, YBC in 2007-2008
increased the sales of the imported Group products by 40%. The growth
is particularly attained by such famous products as Ballantine’s
(72%), Havana Club (75%), Olmeca (51%), Beefeater (18%).