Armenian Tourism Competitiveness Conference

ARMENIAN TOURISM COMPETITIVENESS CONFERENCE

ArmRadio.am
30.03.2007 12:35

How competitive is Armenia’s tourism industry? Why is the
Armenian-American Diaspora community one of Armenia’s best tourism
markets? What do visitors to Armenia think of the country? How can
Armenia better promote itself to potential foreign visitors? Is
Armenia’s tourism industry under or over-regulated?

These questions and more will be attempted to be answered at a national
tourism competitiveness conference to be held in Yerevan on April
11-12, 2007.

Organized in cooperation between the Ministry of Trade and Economic
Development, the Armenian Tourism Development Agency (ATDA) and the
USAID-funded Competitive Armenian Private Sector Project (CAPS), the
aim of the conference is to inform industry representatives of recent
research findings and seek interest and participation in developing
a number of new tourism initiatives.

Presentations will include reports on: a tourism survey conducted
amongst the Armenian-American Diaspora community; the International
Visitor Survey conducted at Armenia’s border points and the World
Economic Forum’s Travel & Tourism Competitiveness Index. Topics of
discussion will include tourism branding, policy & regulation and
workforce development.

CAPS Senior Competitiveness Expert, Alan Saffery, stated "The
organizing partners believe that this conference will provide a unique
opportunity for anyone involved in the tourism industry to learn how
Armenia can be more successful in future years. Furthermore, we hope
that attendees will also be interested to become more involved in a
number of planned activities."