Vintage Launch for Berger To Grow Market Share
zawya
Dubai May 15th 2004: Berger Paints today announced the launch of its
new Vintage Finish, an exterior textured paint that gives an ancient
look and feel recreating the magic of a bygone era. The Vintage
product, which is aimed directly at new construction projects in the
UAE and the region, is set to help the company grow its market share.
With its unique engraved finish, the Berger Vintage Collection performs
the role of a decorative plaster and finish combining decoration and
protection in one with the added attraction of a vintage look.
Mr. Sultan Ahmed bin Sulayem Chairman of Ports, Customs and Free
Zone Corporate commented, “With the dramatic pace of development
and construction taking place in Dubai and the Emirates we are very
fortunate to have a number of quality driven paint suppliers in the
UAE supplying specialist paint for exterior surfaces.”
Berger Paints company officials said that revenues so far this year
have grown over 25%, and the launch of Vintage will help the company
extend revenue growth potential and benefit from the current real
estate and construction boom.
“There is a growing need for new fashionable finishes for exteriors and
our offer comes with the backing of the Berger’s hallmark research
and development,” said Mr. Suresh Mohandas, CEO of Berger Paints
Emirates Ltd. “The new Vintage finish is the first of the several new
products and concepts planned to meet the ever increasing expectations
of the UAE market.”
The new Vintage line was unveiled by Mr. Sultan Ahmed bin Sulayem at
a dinner reception held at the One&Only Royal Mirage in the presence
of several leading UAE architects and consultants.
Berger Paints Emirates has its manufacturing unit in Al Quoz Industrial
Estate and services a large area including the UAE, Qatar, Saudi
Arabia, Oman, Africa, Afghanistan and the CIS countries of Armenia,
Khazakstan, Uzbekistan and Azerbaijan.