Author: Ophelia Vardapetian

Pashinyan says Armenia will not take decisions undermining peace with Azerbaij

Ophelia Vardapetian Leave a comment

Azerbaijan18:23, 18 March 2026
Read the article in: EspañolՀայերենქართულიRussianTürkçe

Armenian Prime Minister Nikol Pashinyan said the government would not take decisions that could undermine the peace established with Azerbaijan, speaking at a conference on addressing the issues of people displaced from Nagorno-Karabakh.

“We cannot make decisions that would undermine the peace established with Azerbaijan, collapse it, and return us to the logic of conflict,” Pashinyan said.

He said that people displaced from Nagorno-Karabakh have the Republic of Armenia as their state.

Pashinyan added that the government’s strategy is focused on settling the displaced population in Armenia, both physically and psychologically.

“Together we will make this state, which is a great blessing for the Armenian people, more prosperous, safer and more secure, and ultimately move beyond the logic of survival to the logic of prosperity, development and peace,” he said.

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Published by Armenpress, original at 
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Asbarez: New Book Examines the Armenian Genocide Through Biographical Approach

Ophelia Vardapetian
by Contributor

 

 March 17, 2026

 

in Books, Latest, News, Top Stories


OXFORD/NEW YORK— Berghahn book publishers announced the publication of “Lives in Fragments: Self-Narrative Sources and Biographical Approaches to the Armenian Genocide“, edited by Eren Yıldırım Yetkin, Nazan Maksudyan, and Adnan Çelik. The volume embarks on an intricate exploration of biography, memory, and the legacies of violence. By focusing on life stories, it highlights contested memories and counter-narratives, offering new perspectives on the social dynamics that led to genocidal violence, its remembrance, and denial. Lives in Fragments emphasizes lives fragmented and shattered by the Armenian Genocide, providing a nuanced understanding of its complex historical and social dimensions. Diverse autobiographical sources are analyzed in chapters that examine both the historiography and remembrance of the genocide.

The book is structured into three parts, each tracing a distinct trajectory in the study and experience of the Armenian Genocide:

Part I: Methodological Questions on Biography, History, and Memory
This section opens with reflections on the intersection of biography and memory. Lena Inowlocki and Eren Yıldırım Yetkin address methodological challenges scholars face when navigating personal and collective memories. Nazan Maksudyan focuses specifically on biographical approaches to studying the Armenian Genocide, establishing the theoretical and methodological foundations for understanding individual lives amid historical cataclysms.

Part II: Lives in Genocide
This part turns to the lived experiences of survivors and witnesses. Fatma Müge Göçek provides a foreword framing the narratives. Boris Adjemian examines the life of a survivor in exile, emphasizing the role of libraries and writing in reconstructing a fractured self. Nazan Maksudyan presents the biography of Johannes Jakob Manissadjian, showing how knowledge, nature, and dispossession shaped a life interrupted by genocide. Bedross Der Matossian recounts Sahag II Khabayan, Catholicos of Cilicia, as a witness to massacres. Talin Suciyan and Paul Vartan Sookiasian trace the ongoing exile of Sourpik Tekian. Vahé Tachjian concludes by exploring how post-genocide Armenian memory is preserved and expressed through song, dance, and photography.

Part III: Afterlives of Violence and Genocide
This section examines the enduring impact of genocide across generations. Yael Navaro introduces the challenges of reconsidering biography under genocidal conditions. Alice von Bieberstein studies the “double” identity of Islamized Armenians, which complicates historical and epistemological understandings. Adnan Çelik analyzes memoirs of Kurdish intellectuals, while Duygu Taşalp investigates the genocidal literary style of Young Turk memoirs. Annika Törne recounts escape routes through Dersim, demonstrating how survival narratives traverse life and death. Eren Yıldırım Yetkin reflects on racialization, gendered narratives, and intergenerational memory in a family from Van. Michael Rothberg’s epilogue situates these life stories within frameworks of trauma, multidirectionality, and moral responsibility, highlighting the enduring afterlives of genocide.

Through this structure, the book demonstrates that the Armenian Genocide is not only a historical event but also a deeply human story, experienced through fragmentation, resilience, and lived memory. The volume emphasizes the importance of considering individual agency in biographical analysis. By engaging with personal trajectories, decisions, and actions, it problematizes approaches that ignore personal agency, offering critical insights into both the history of the Armenian Genocide and its denial in public discourse.

The editors commented, saying: “Personal stories are intertwined with histories of violence and contain watermarks of the social conditions, changes, and processes that go hand in hand with persecution. In genocide studies and interpretative social research focusing on the trauma and memory of mass violence, life-historical documents and biographical methods have been used as important components in the multi-perspective reconstruction of social and political processes Methodological designs may vary in terms of the type of data, its collection, and analysis, but working with biographies and life story narratives contributes to the analytical examination of violent events.”

According to them, the volume considers these aspects as its main focus and explores biographies and related biographical materials on the Armenian genocide. The book uses life stories and biographical sources to reflect this perspective and shows how biographical reconstructions can offer valuable insights into the violent past and its memory across various collective, individual, and intergenerational levels. They argue that an essential point is to view biographies in terms of actors’ agency and their ability to decide and act, rather than viewing them as passive. In this context, biographical approaches challenge interpretations of social and political dynamics that, by nature, do not account for personal agency as a genuine component of these processes. To critically examine the history and significance of Armenian genocide denial in public debates that overlook individual paths, decisions, and trajectories, engaging with life stories, biographical sources, and methods is of utmost importance.

Eren Yıldırım Yetkin

Eren Yıldırım Yetkin is a social scientist at the Catholic University of Applied Sciences Berlin, with a PhD in sociology from Goethe University Frankfurt. His research focuses on collective and individual memory, political violence, and narrativity. He authored “Violence and Genocide in Kurdish Memory” (2022) and coauthored “Jugendliche Erinnerungspraktiken “(2025). He serves on the advisory board of ISA Research Committee 38, “Biography and Society.”

Nazan Maksudyan

Nazan Maksudyan is a Senior Researcher at Centre Marc Bloch and a visiting professor at Freie Universität Berlin. Her research examines the social and cultural history of the late Ottoman Empire and modern Turkey, with interests in children, youth, gender, sexuality, exile, migration, and sound studies. Key works include “Orphans and Destitute Children in the Late Ottoman Empire” (2014) and “Ottoman Children & Youth During World War I” (2019).

Adnan Çelik

Adnan Çelik is an associate professor of anthropology at EHESS, Paris. His research centers on political violence, memory regimes, and transnational activism. Publications include “Dans l’ombre de l’État: Kurdes contre Kurdes” (2021) and “Laboratories of Learning” (2024), as well as co-edited works on Kurdish experiences and social movements.

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Onik Gasparyan has not yet been interrogated in the case of Tiran Khachatryan. Why shouldn’t you sing?

Ophelia Vardapetian

March: 14, 2026

After the 44-day war of 2020, as we reported earlier, a criminal case was also initiated against the former First Deputy Chief of the General Staff of the RA Armed Forces, Lieutenant General Tiran Khachatryan (under Part 3 of Article 376 of the Criminal Code adopted on 18.04.2003: negligent attitude towards service).

According to the accusation, having been appointed as the commander of the southern group of troops by the combat order of the head of the RA Armed Forces General Staff, Between October 7-17, 2020, showed a negligent attitude towards the performance of his official duties, that is, he did not create a command point of the southern group with all its elements, during the conduct of combat operations he did not fully perform a number of measures characteristic of management, which inadvertently caused serious consequences.

And the said, according to the Investigative Committee, led to the failure of the defense of the army character of the Armed Forces, undermined the troop management system, failed to fulfill the set combat task, as a result the enemy took advantage of the created situation and unimpededly took possession of a strategic height, broke through the existing terrain, in another case bypassed his own units and, developing the attack, took control of the territories entrusted to the group’s defense:

In this context, let us remind that 168.am-ը՝ “Ashot Pashinyan, his commander during the war, the retreat from Alpasha hill and the case of Tiran Khachatryan” with the text article: was published, where there are notable episodes.

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Let’s add that on October 20, 2020 Nikol Pashinyan announced on his Facebook page that «First Deputy Chief of the General Staff of the RA Armed Forces, Lieutenant General Tiran Khachatryan and Major General Andranik Piloyan, Commander of the 5th Army Corps especially during the last hours, on the battlefield, they crowned their name with glory and will be awarded the title of national hero.”

Of course, later after the war, the representatives of the government began to say that the former head of the General Staff of the Armed Forces of the Republic of Armenia Onik Gasparyan suggested that they be awarded the title of National Hero of the Republic of Armenia. In other words, Nikol Pashinyan, who declared himself supreme commander during the war, also placed this responsibility on the military leadership. And Tiran Khachatryan did not take the “attributes” of the title of national hero of the RA, the court demanded that Andranik Piloyan take all the titles he had in the context of the non-war criminal case.

Anyway, within the framework of Tiran Khachatryan’s case, let’s look at an important circumstance in the legal dimension, which may be encountered in other cases related to the 44-day period.

It refers to the following questions: was the alleged crime committed outside the territory of the Republic of Armenia or in the territory of the Republic of Armenia, if it was committed in the territory of the Republic of Armenia, where is the place of commission and where should the jurisdiction of the place of commission be?

168.amin the conversation with about this Armen Andrikyan, one of Tiran Khachatryan’s defenders mentioned.

“The problem is as follows. Criminal proceedings of the Code Articles 260 and 261 provide for subject and territorial jurisdiction. The subject matter judgment regulates the specifics of the cases subject to examination by specific courts, for example, the cases subject to examination by the courts of general jurisdiction, and also in connection with the corruption crimes provided by the Criminal Code, which are already examined by the Anti-Corruption Court. This is the objective criticism.

And Article 261 of the Criminal Procedure Code refers to the territorial jurisdiction, according to which, where the alleged crime was committed, the case should be investigated by the court of that territory, regardless of where the investigative authority is.

But the 4th part of that article provides that «Proceedings regarding a crime allegedly committed on the territory of another state are subject to the court in whose jurisdiction the last place of residence or registration of the accused is located, and if it was not possible to determine it, then to the court in whose jurisdiction the seat of the preliminary investigation body that last conducted the pre-trial proceedings is located. There is no other legal norm here, that is, the Code of Criminal Procedure clearly defines it.

Now, if they consider that the territory of the Republic of Artsakh is the territory of Azerbaijan, under these conditions, for example, in the case of Tiran Khachatryan, it turns out that the alleged crime was committed “in the territory of another state”. and in this case, according to Article 261, Part 4 of the Criminal Procedure Code, the case should be examined at Tiran Khachatryan’s address of residence or registration, but the case is examined in the court of first instance of Syunik region:

We raised this issue during the court session, we were told that there is some document, I don’t know what it is about, or it is an accepted practice that the crimes committed in Artsakh should be investigated in the court of general jurisdiction of Syunik region, but we did not receive any other exhaustive answer. I would like to add that all this was said in the discussion on the issue of the counter-judgment within the framework of the preliminary proceedings, and we moved on, the court did not change the counter-judgment, of course, we are not facing a problem at this moment., but a legal problem, in general, I see here.”

Let us add that on February 18, 2025, at the first court session in the case of Tiran Khachatryan, lawyer Andrikyan to observation.

“In the legal dimension, the territory of the Republic of Armenia is the territory under the legislation of the jurisdiction of the Republic of Armenia. It is stated in the indictment: in the territory of Nagorno-Karabakh. Now let’s understand whether it is the territory of the Republic of Armenia, do you have the authority to investigate the case, or should it be investigated by the place of residence, the act was committed outside the territory of the Republic of Armenia?”

The prosecution responded that in 2020 according to the logic of November 9, the Republic of Armenia was the guarantor of the security of the RA Armed Forces stationed in Nagorno-Karabakh.

“There is no question of subordination, and at least from a moral point of view, I think that the alleged crime took place in Artsakh, in the territory under the control of the RA, at least from a military point of view.” the prosecutor continued.

By the way, later, during the court session in the case of Tiran Khachatryan, when the issue of changing the restraining order was discussed, the prosecution The RA Armed Forces considered it a small social group where, perhaps, according to his logic, the hierarchical bond is strong. 

These are delicate issues that, in fact, involve certain risks that we would not like to “open up”.

And Tiran Khachatryan’s lawyer informed us that at the moment the court case is at the stage of questioning witnesses.

“Currently, more than 10 witnesses have been questioned. Among the witnesses subpoenaed in the case are Onik Gasparyan, Artak Budaghyan, the former head of the RA Armed Forces General Staff, both of whom have not yet been interrogated.”

Earlier we wrote that the number of witnesses exceeds two dozen.

It should be noted that according to information, Artak Budaghyan himself testified against Tiran Khachatryan. 

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“I have no doubt that the peace agreement will be signed – when exactly is a

Ophelia Vardapetian
Aysor, Armenia
Mar 12 2026

Prime Minister Nikol Pashinyan stated that he and the President of Azerbaijan are now speaking not about relative stability but about peace.

He noted that quiet, calm, and consistent diplomatic work is underway toward signing a peace agreement.

“I have no doubt that the agreement will be signed. It may be signed in April, May, June, or September – when exactly is a secondary issue, but it will be signed,” he said.

According to Pashinyan, although the agreement has not yet been finalized, peace has already been established.

He added that there are forces in Armenia – and presumably also in Azerbaijan – that are not satisfied with the establishment of peace and may attempt to reverse it.

“We must stand up for the established peace and make it irreversible,” Pashinyan added.

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Turkish Airlines starts Istanbul–Yerevan flights

Ophelia Vardapetian

Turkey19:19, 11 March 2026
Read the article in: Arabic Español Armenian Russkiy Türkçe:

The inaugural flight of Turkish Airlines from Istanbul International Airport arrived at Zvartnots International Airport on March 11.

The welcoming ceremony for the flight was attended by Deputy Chair of the Civil Aviation Committee of the Republic of Armenia Stepan Payaslyan, CEO of Armenia International Airports (AIA) Marcelo Wende, AIA General Manager Sergey Avetisyan, Turkish Airlines Deputy Director of Sales for Eastern European Countries Hussein Ozbek, Turkish Airlines General Manager for Georgia and Armenia Kenan Ince, and other guests, according to the Armenia International Airports.

The company said that flights on the Istanbul–Yerevan–Istanbul route will be operated daily. From May 14, the frequency will increase to 10 flights per week, and from June 15 to 14 flights per week.

Read the article in: Arabic Español Armenian Russkiy Türkçe:

Published by Armenpress, original at 
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Relations with Armenia can become even more productive, PM says

Ophelia Vardapetian
Business Daily, Greece
feb 27 2024
The Armenian prime minister's visit was a significant step in consolidating the already excellent relations with Armenia, Mitsotakis said adding that they will have the opportunity to discuss bilateral cooperation in areas such as renewable energy sources and technology. 

Greece and Armenia have historic ties that stretch across the centuries and can now become even more productive in view of the common challenges that lie ahead, Prime Minister Kyriakos Mitsotakis said on Tuesday, during joint statements with his Armenian counterpart Nikol Pashinyan in Athens.

The Armenian prime minister's visit was a significant step in consolidating the already excellent relations with Armenia, Mitsotakis said, adding that they will have the opportunity to discuss bilateral cooperation in areas such as renewable energy sources and technology. 
"We are also collaborating in the defence sector," Mitsotakis added, saying his talks with his Armenian counterpart had additionally touched on ways to improve Greek-Armenian trade relations.

Regional developments were also discussed, Mitsotakis told reporters, noting that the two countries shared many common positions. "We are steadfastly opposed to any form of threat or use of force, always on the side of international law, absolutely dedicated to respect for the territorial integrity and sovereignty of every state. We believe in dialogue. Armenia, after the war of 2023, better understands the values of peace. The decisions you will take will shape the course of your country in the coming years," he said.

Mitsotakis noted that roughly 100,000 refugees from highland Karabakh need relief: "Greece will stand at your side in every diplomatic effort for a permanent peace treaty with Azerbaijan. Only a sustainable agreement can open up the path. Greece supports your initiative "Crossroads of Peace" announced by the prime minister in December so that the region can be converted into a hub for trade… only joint prosperity is able to silence guns and the progress of peoples deflect the plans of authoritarian leaders."

The Greek prime minister expressed full support for Armenia's orientation toward the West and said it was natural for Greece to be prepared to help build this new, liberal democracy. He also declared Greece's support for Armenia in the protection of its important cultural heritage in areas such as highland Karabakh.

Mitsotakis concluded by referring to the good prospects for a bilateral agreement on the migration and employment of Armenians in Greece, saying the many ties between the two people make their integration into Greek society easier, while pointed to the large and thriving Armenian community in Greece "which is the most fertile link in the chain of friendship and solidarity that joins our peoples."

On his part, Pashinyan stated that his visit to Athens is important and that he will have the opportunity with the Greek prime minister to discuss bilateral issues, as well as Armenia's relations with the EU.

He also thanked Greece for its support of the Armenian community living in Greece, noting that there was also a Greek community in Armenia which contributes to economic and commercial life. 

"It reflects the historic ties between the two countries. Our relations are developing at a great speed and, as a result of today's visit, we will give them a fresh boost. You also noted the sectors of defence and security. We have a long history of cooperation and I am certain that it will become more effective," Pashinyan said, addressing Mitsotakis.

The prime minister of Armenia thanked Greece for its help in developing his country's cooperation with the EU, adding that the results of the reforms will soon become even more visible.

He also said that they discussed the issue of the displaced Armenians from Nagorno-Karabakh, as well as regional developments. "I briefed the prime minister on the efforts on Armenia's part to reach a reconciliation agreement and how far on this road we are in order to make progress. A ministerial meeting between the Foreign Ministers of Armenia and Azerbaijan will be held in the near future and I hope we will make progress," Pashinyan said.

The Armenian premier also said that on a bilateral level, Greece and Armenia are collaborating in many sectors, they have made good economic progress and it was an opportunity to take steps to deepen this cooperation.

"We have a high level of dialogue. Bilateral trade is not impressive. I hope that in the context of the intergovernmental committee meeting we will have the opportunity to discuss the details of our cooperation in trade," Pashinyan underlined.

AMNA

Indian migrants reshape Armenia’s labor market

Ophelia Vardapetian
eurasianet
Feb 21 2024
Arshaluis Mgdesyan Feb 21, 2024

Armenia's capital Yerevan has seen surging numbers of labor migrants from India over the past year and a half. 

This as the city's demography and economy have already been reshaped by the influx of Russians fleeing the consequences of Moscow's invasion of Ukraine.

It's a novel and ironic situation for a traditionally ethnically homogenous country whose economy relies to a large extent on its own citizens going abroad as labor migrants. 

Armenia began to attract labor migrants from India in 2018, when its economy began demonstrating dynamic growth and local businesses began to have trouble finding workers. The economy needed cheap labor. 

Thousands of Indians in Armenia's economy

The number of Indians in Armenia, whose population is just under three million, has grown steadily since then. In 2018 there were a few thousand Indian citizens residing in the country but now that figure is between 20,000 and 30,000, then-Economy Minister Vahan Kerobyan reported last November. 

The figures of the State Statistics Committee (Armstat) differ slightly. Armstat says that in 2023 a total of 54,582 Indian citizens entered the country, of whom 34,687 are considered "tourists." That's considerable growth over the numbers for 2022, when 21,591 Indians entered Armenia, 18,194 of them "tourists." 

But the tourist designation has little meaning and it's hard to distinguish between tourists and labor migrants, largely because many of the latter group never register to seek residency or the formal right to work. In fact, the number of Indian citizens granted residency between 2018 and 2023 has not changed sharply, ranging between one and two thousand annually.

Economists say all this makes it clear that most Indians in Armenia are engaged in the shadow economy.

The former economy minister effectively acknowledged this reality in his remarks last November, noting that tourist flows from India are actually not that high.

Two factors attracting Indian migrants to Armenia

Indians, like other labor migrants, migrate with one goal in mind – to find work and send money back home to their families. Armenia's rapid economic growth in the past few years has made it an attractive destination. 

Over the past few years, Armenia's GDP per capita has nearly doubled in dollar terms. According to the International Monetary Fund, that indicator rose from just over $4,200 in 2018 to over $8,200 in 2023. It's now the highest GDP per capita among the South Caucasus countries. India's GDP per capita, meanwhile, is around $2,800. 

Armenian economist Armen Ktoyan believes that the influx of Indian migrants to Armenia has two main causes: higher wages than back home and the strengthening of the national currency, the dram, in relation to the dollar over the past year and a half. 

"It's precisely these factors that have triggered the influx of labor migrants from India, and this is important in terms of stimulating economic growth. Businesses in spheres such as construction, agriculture and services hire them and save money by doing so. And this in turn lowers the cost price of their products," Ktoyan told Eurasianet. 

Many labor migrants from India are willing to do low-skilled jobs in Armenia due in part to their lack of knowledge of the state language. 

"The delivery sphere suits best. You don't need to know Armenian to work as a courier. You have the delivery address, you make the delivery, and that's it," 27-year-old Suraj, from India, told Eurasianet. 

Suraj has been working as a courier in Armenia for several months. Like hundreds of other Indian citizens, he came to Armenia to make money. He lives together with friends in a rented apartment on the outskirts of Yerevan. So far, he's content with his work. He makes enough to live in Armenia and send $150-200 home each month. 

"I've got everything strictly budgeted. I spend about $120 a month on food in Yerevan, I pay a little less than that in rent, I pay about $200 per month to rent the motorcycle I use for the deliveries. And the rest I send home to my family," Suraj said, adding that this sum is enough to cover living expenses for his five-member family in India for a month. 

Some Indians have stayed longer, gained some grasp of the language and are able to find more profitable work, such as driving a taxi. 

Thirty-four-year-old Ajit has lived in Armenia for two years. He says he came to work in construction. He worked in this field for a few months, building high-rise apartment buildings, then he and some friends did farm work, then he decided to drive a taxi. 

"I was learning Armenian in parallel. I learned the rules of the road and ultimately I was able to work as a taxi driver," said Ajit, who came to Armenia in the footsteps of his cousin, who had come and was able to send money home. 

Indians change the labor market

The sudden appearance of large numbers of Indian workers has changed the Armenian labor market, eliciting mixed reactions from locals. Some worry that Indians are taking their jobs because they're willing to work for less. Others, particularly members of the business community, are distinctly positive. 

"I wouldn't say that the Indians are taking jobs away from locals. As a rule, they work in fields where there is not enough labor. I hire Indians not because I want to pay them less. Sometimes I pay them more than locals since they're good workers. They don't ask many questions, they work, they don't laze about," a local businessman producing canned goods and non-alcoholic drinks told Eurasianet. 

The businessman, who requested anonymity, added that the Indian migrants are creating "healthy competition" on the market. "It's becoming clear to local workers that businesses have an alternative, and this spurs them to be more productive," he said. 

The influx of migrants to Armenia is taking place against a backdrop of strengthening relations between Yerevan and New Delhi. 

According to Indian media reports - which have not been refuted by Armenian officials – in the past year and a half Armenia has signed contracts with India on the purchase of hundreds of millions of dollars of weapons, becoming, according to Armenian officials, the biggest buyer of Indian military hardware in the world.

These growing strategic ties have given India the image of a friendly country in the eyes of Armenian society. For the most part, this positive feeling is extended to the Indian migrants themselves, though there have been occasional manifestations of xenophobic aggression. 

"Indians as labor migrants is a new phenomenon for Armenia. Twenty or thirty thousand people is a large number for our country, so it's been hard for some people in Armenia to comprehend what's going on. People are adapting to each other and in this process there might be some misunderstanding, incomprehension. But I don't see any discrimination against Indians in Armenia, let alone discrimination on a large scale," social anthropologist Aghasi Tadevosyan told Eurasianet. 

Many Indians in Armenia have no plans to stay over the long term. For some, it's a jumping-off point, a place where they can get an economic footing, get residency, get a Schengen visa and move on to Europe. 

Arshaluis Mgdesyan is a journalist based in Yerevan.

Philip Kotler’s ‘Essentials of Modern Marketing’ to showcase success stories of Armenian companies

Ophelia Vardapetian

 09:43,

YEREVAN, FEBRUARY 19, ARMENPRESS. "The Essentials of Modern Marketing: Armenia Edition" book will provide a unique platform to showcase the success stories of Armenian companies on a global scale and spotlight their innovative ideas to a worldwide audience.

Published by Kotler Impact, a company established by Philip Kotler, this textbook will feature the success stories of Armenian companies and will be available for sale both locally and worldwide. This presents an excellent opportunity to venture into the international market. 

Philip Kotler, an American marketing specialist, marketing professor, consultant and the author of more than 80 marketing books, is one of the most influential figures in the field of marketing. In today's dynamically evolving marketing domain, where businesses are actively seeking innovative and strategic direction, Professor Philip Kotler's "Essentials of Modern Marketing" is an innovative masterpiece that demonstrates the transformative power of marketing in an ever-evolving world. Philip Kotler's book showcasing the success of Armenian companies will soon captivate audiences worldwide in English. 

In this interview, we explore why the 'Essentials of Modern Marketing: Armenian Edition' is an important project for the country and Armenian businesses. Emma Arakelyan, the chair of the advisory board for this edition, will share her insights."

Emma is a distinguished management consulting executive, angel investor, author, speaker, entrepreneur, philanthropist, coach, and professor, with over 20 years of leadership experience. She has played key roles in business strategy, IT Architecture & Transformation, M&A, governance, and compliance at prestigious firms such as EY (Ernst & Young) and Accenture. Emma's expertise extends to business transformation and technology solutions implementation for Fortune 500 companies. Moreover, she serves on the boards of multiple startups, cultural organizations, and educational programs. 

How does the Armenian edition of "The Essentials of Modern Marketing" aim to showcase the success stories of Armenian companies on a global scale?

– Essentials of modern marketing  is the latest project of Dr. Philip Kotler and Kotler Impact, a global initiative with a presence in more than 50 countries around the world (including editions in Canada, Italy, Poland, Brazil, India, Pakistan, Jordan, the Netherlands, Denmark, Latin America, Egypt, Turkey, Bangladesh, and Portugal/Spain).

As the first marketing publication based on local success stories and sold worldwide, this exclusive opportunity aims to share the innovative ideas of Armenian companies with the global audience. Because the book is grounded in simplified explanations and real examples, it will be accessible to both students and professionals.

Professor Kotler, recognized as the father of modern marketing, is renowned for his influential works widely studied in top business schools worldwide for decades.

What role does Philip Kotler's "Essentials of Modern Marketing" play in today's marketing landscape?

The book will serve as a fundamental resource for students studying marketing and business. The importance of the book lies in the fact that it will be a marketing guide backed by proven facts, enabling readers to understand the dynamic and evolving nature of the business  landscape.

The book provides Armenian companies with a unique opportunity for international exposure, with over 10,000 copies distributed worldwide. By showcasing success stories, it enhances their presence and reputation, aligning them with global leaders. This enduring showcase ensures lasting recognition, unlike fleeting press articles. Additionally, serving as an educational resource, it benefits Armenian students.

In what ways will the emphasis on showcasing Armenian companies' achievements and serving as an educational resource in the book foster innovation, entrepreneurship, and economic growth within Armenia?

Highlighting Armenian companies' achievements, the book promotes the country's business sector, attracting both domestic and international interest and potentially boosting foreign investment. By showcasing successful marketing practices, it fosters innovation and entrepreneurship, contributing to economic growth. Furthermore, its educational content helps develop a skilled marketing workforce.

Well-trained professionals are essential for sustainable business growth and bolstering the country's overall human capital. The success stories and effective marketing practices presented in the book contribute to the formation of a positive national brand image. This positive image can extend beyond the business sphere, affecting the perception of Armenia as a country with innovative and competitive enterprises.

In summary, the book indirectly contributes to Armenia's economic development, enhances the international reputation, and competitiveness of companies. By showcasing successful marketing practices, promoting innovation, and developing business capabilities, the book plays a crucial role in positioning Armenia as a player in the global market․ I should add that the process of recruiting companies to be published in the book is still ongoing, and interested companies can fill out the registration application on the . Only the logos of the first 10-15 companies will appear on the cover.

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Azerbaijani Press: Media: Weapons and ammunition purchased by Armenia do not meet quality standards

Ophelia Vardapetian
Report, Azerbaijan
Feb 15 2024

The weapons, ammunition and equipment purchased by Armenia from India, France and other countries do not meet quality standards, Report informs referring to the Armenian publication “Past.”

“The radar devices purchased from France do not meet the requirements, and the French side does not sell missiles to Armenia designed to destroy targets detected by these devices. As for military vehicles purchased in France, their low quality has been mentioned more than once, which is also evidenced by refusal of the Ukrainian side to supply them,” reads the article.

As for the purchase of weapons and ammunition from India, according to military experts, the Armenian army lacks the experience and necessary skills to operate them.

The leader of the All-Armenian Front movement, former Defense Minister Arshak Karapetyan, recently spoke about the low quality of weapons supplied from these countries. He said that a number of contracts he signed for the purchase of weapons have already been canceled by the current authorities. This includes a contract with Serbia for the purchase of weapons and ammunition worth several hundred million dollars.

Thus, the publication notes that the recent statement by the current Minister of Defense of Armenia Suren Papikyan that the army is provided with the necessary weapons through purchases from India, France and other countries is an attempt to mislead the Armenian society.

“He is trying to impress the Armenian society with such statements that the army is allegedly arming itself with modern weapons and ammunition by refusing Russian supplies,” the article says.

Armenpress: Prime Minister Pashinyan congratulates China’s Xi Jinping and Li Qiang on Spring Festival

Ophelia Vardapetian

 11:25,

YEREVAN, FEBRUARY 10, ARMENPRESS. Armenian Prime Minister Nikol Pashinyan has congratulated Chinese President Xi Jinping and Premier Li Qiang on the Chinese New Year.

The letter addressed to President Xi Jinping, published by the Prime Minister's Office, reads as follows,

"On behalf of the Armenian people and myself, I send warm congratulations and best wishes to you and the friendly people of China on the occasion of the Chinese New Year, the Spring Festival. The Spring Festival is the most popular family holiday in China, coming from the depths of history, which is at the same time modern. May it bring health, new achievements and joy to all families. The Armenian-Chinese traditional friendly ties have a rich history and are characterized by mutual trust and great respect. The Armenian government attaches great importance to the Armenian-Chinese relations, considering the development of cooperation with the People's Republic of China in multi-faceted, including in regional initiatives among its foreign policy priorities. I sincerely hope that in the near future there will be an opportunity to further expand and deepen the collegial relations achieved during the previous years, including through the activation of high-level visits. Congratulating you again on this beautiful holiday, I wish you good health and well-being, and peace and prosperity to the friendly people of China."

The letter addressed to Premier Li Qiang reads as follows,

"On behalf of the Armenian government and myself, I warmly congratulate you and the friendly people of China on the occasion of the Chinese New Year, the Spring Festival. I wish that this beautiful holiday embodies the cherished dream of bringing the nationwide goals and aspirations of the friendly Chinese people to life. The Armenian-Chinese friendly relations, based on close traditional ties, mutual respect and trust, have steadily developed and strengthened since the establishment of diplomatic relations. Armenia is ready to make all efforts to further deepen them. Please accept, Your Excellency, my sincere wishes for prosperity, peace and harmony."