DORTMUND OVERWRITE GOTZE SHIRTS WITH MKHITARYAN
12:15 01.11.2013
Borussia Dortmund have developed a smart marketing strategy by selling
the shirts of a former player, putting them on sale and overwriting
the name with their new signing, espnfc.com reports.
The 2013 Champions League finalists started a sale this week in order
to get rid of old No. 10 Mario Gotze jerseys following his move to
Bayern Munich in the summer. Dortmund put them on the shelves for
only 29 euros when they were previously 85 euros, according to German
tabloid Bild.
But the club also put a twist on the offer by adding a huge yellow
sticker on the back with new signing Henrikh Mkhitaryan’s name on it.
The Armenia international joined Dortmund as Gotze’s replacement
and took his old number, but never wore the 2012-2013 jersey, giving
Dortmund fans an incentive to snap them up.
Despite receiving 37 million euros from Bayern for the sale of Gotze,
it appears that Dortmund are still finding clever ways to cash in on
the 21-year-old.
From: Emil Lazarian | Ararat NewsPress
Disclaimer: This article was contributed and translated into English by Emil Lazarian. While we strive for quality, the views and accuracy of the content remain the responsibility of the contributor. Please verify all facts independently before reposting or citing.
Direct link to this article: https://www.armenianclub.com/2013/11/02/dortmund-overwrite-gotze-shirts-with-mkhitaryan/
