Eurovision 2016: Iveta Mukuchyan’s video for LoveWave voted the best

Two weeks ago, the launched a poll asking to cast votes for the best music video released by the 2016 Eurovision contestants.

Over 12,300 votes have been cast and the results are in: with more than 12% of the ballot, Iveta Mukuchyan’s video for “LoveWave” takes the crown.

Armenia’s strong entry made waves ever since it was released together with the video, a co-production between national broadcaster AMPTV and Germany’s BLACKSHEEP communications. In it, a sensual Iveta Mukuchyan, also a worthy contender for the crown of , works her best physical assets — besides her voice — to wow and seduce. The object of her affection is Swedish model Ben Dahlhaus, who has been dubbed “Sweden’s Brad Pitt.” Micro shots that almost look scientific and medical are, in the words of Iveta’s team, used to picture the chemistry behind feelings of love and lust that spread through the whole body.

The “LoveWave” video was also a preview of Iveta Mukuchyan’s show-stopping performance on the Eurovision stage. The Armenian team incorporated the same sort of cutting shots and imagery in the singer’s visually arresting presentation.

Emil Lazarian

“I should like to see any power of the world destroy this race, this small tribe of unimportant people, whose wars have all been fought and lost, whose structures have crumbled, literature is unread, music is unheard, and prayers are no more answered. Go ahead, destroy Armenia . See if you can do it. Send them into the desert without bread or water. Burn their homes and churches. Then see if they will not laugh, sing and pray again. For when two of them meet anywhere in the world, see if they will not create a New Armenia.” - WS