Soran National park in Berd city of Armenia’s Tavush regions will host the traditional festival of Shamshadin Honey and Berry on August 13. The annual event that takes place during the month of August will be preceded by the Jazz on the Border” Festival. The guests and residents of the region will listen to Jazz music till midnight and taste Shamshadin-produced honey and other locally prepared food in the next morning.
“We have conducted unpreceded works this year for the overnight stay of our guests,” Hayk Chobanyan, the Head of Spiritual Revival Foundation of Tavush region told reporters.
In his words, the festival is aimed at branding and promoting the locally produced honey with expected popularity of beekeeping and honey production in the area.
“Today honey is a brand in this region as the wine for Areni. We have witnessed serious progress over the past years in apiculture,” Chobanyan said, adding the festival will also contribute to the social, cultural, and infrastructure development of the Berd region.