Popok will enhance Armenia’s advertising market – festival organizer

Popok will enhance Armenia’s advertising market – festival organizer

October 27, 2012 – 19:52 AMT

PanARMENIAN.Net – Popok international advertising festival will
contribute to the development of Armenia’s advertising market, event
organizer, director general of Sharm Holding said.

`The festival enables Armenian advertisers to familiarize themselves
with other countries’ expertise,’ Karen Ghazaryan said.

President of Popok festival Armen Martirosyan, in turn, noted
training, competition, and the establishment of new relations as the
goal of this year’s event.

`The workshops brought together many participants, thus proving
effectiveness of the event. The names of the winners will be announced
today, at the closing ceremony of the festival,’ he said.

`Armenian advertisers have a lot to accomplish, but they have the
necessary potential and creative approach,’ jury member and regional
coordinator of GroupM Central Asia and Caucasus company Mikhail Piatin
said.

From: Baghdasarian