PHILIP KOTLER: YEREVAN SHOULD DISCOVER ITS “MUST-SEE” COMPONENT TO ATTRACT VISITORS
PanARMENIAN.Net
November 15, 2011 – 18:02 AMT
PanARMENIAN.Net – Yerevan lacks a “peculiarity”, a must-see component
which would attract visitors to the city, according to S.C. Johnson
& Son Distinguished Professor of International Marketing at the
Northwestern University Kellogg Graduate School of Management.
In this context, Philip Kotler suggested Armenia take better effort
at increasing awareness of its religious heritage.
“This is my first visit to Yerevan, and though I’ve been here for only
a short while, I noticed the city has vast religious heritage which
might emphasize its uniqueness, by becoming a “peculiarity” to look
for,” the marketing guru stated during a lecture titled Student Forum –
Certified Training held at Russian-Armenian (Slavonic) University.
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