PHILIP KOTLER HOLDS MASTER CLASS FOR AMERIABANK EMPLOYEES
PanARMENIAN.Net
November 16, 2011 – 17:03 AMT
PanARMENIAN.Net – S.C. Johnson & Son Distinguished Professor
of International Marketing at the Northwestern University Kellogg
Graduate School of Management, Philip Kotler conducted a master class
for Ameriabank CJSC employees.
Marketing expert provided detailed presentation on modern approaches
and global tendencies in bank marketing.
Ameriabank CJSC, as the main financial sponsor of Kotler’s master
classes, aims at developing marketing knowledge in Armenia through
lectures by the distinguished professor, the bank’s press service
reports.
From: Baghdasarian
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