World Markets Research Centre
Global Insight
May 7 2010
Orange Armenia Pledges US$50-mil. Network Investment in 2010
BYLINE: Michael Lacquiere
Orange Armenia’s chief executive, Bruno Duthoit, has indicated that
the operator will invest around US$50 million in network development
during 2010, reports Prime-Tass. Orange is aiming to expand its
network coverage from the current level of 83% to 93% by August 2010.
In the longer term, Duthoit has stated that Orange Armenia intends to
become profitable by mid-2011.
Significance:Having only launched commercial operations in late 2009
in a market in which the penetration level was already approaching
100%, Orange is understandably playing catch-up with bigger rivals
K-Telecom and Armentel, but its investment plans indicate that it is
nevertheless eyeing growth. The operator has pursued a strategy of
low-cost pricing, aimed at generating subscriber uptake rather than
massive revenue generation, and this prioritisation of subscriber
numbers will be further aided by the expansion of its network
coverage.
From: Emil Lazarian | Ararat NewsPress
Disclaimer: This article was contributed and translated into English by Emil Lazarian. While we strive for quality, the views and accuracy of the content remain the responsibility of the contributor. Please verify all facts independently before reposting or citing.
Direct link to this article: https://www.armenianclub.com/2010/05/09/orange-armenia-pledges-us50-mil-network-investment-in-2010/
