Nestle in Azerbaijan CD blunder
By Elettra Neysmith
West Asia editor, BBC News
Story from BBC NEWS:
europe/7382415.stm
Published: 2008/05/03 19:31:44 GMT
The Swiss-based multinational food company, Nestle, has apologised to
Azerbaijan after a free gift attached to a breakfast cereal backfired.
The CD-ROM featured information about countries around the world but
the data on Azerbaijan caused outrage there.
It said that Azerbaijan had started a war against neighbouring Armenia
and that the hotly disputed territory of Nagorno-Karabakh belonged to
Armenia.
Nestle has withdrawn the cereal and promised to seize the offending
CDs.
Tense and volatile
Conflict between Azerbaijan and Armenia in the early 1990s over
Nagorno-Karabakh killed an estimated 30,000 people.
Hundreds of thousands of refugees were created on both sides.
And despite a peace deal in 1994, the situation remains tense and
volatile.
Nestle inadvertently stumbled into a minefield.
The Azeri government vowed to take action, and there has been
widespread talk of a public boycott.
Nestle has now issued a formal apology but some Azeris are still not
happy.
They accuse Nestle of playing Armenia’s hand, and are demanding more
than just an apology to chew on.
From: Emil Lazarian | Ararat NewsPress
Disclaimer: This article was contributed and translated into English by Emil Lazarian. While we strive for quality, the views and accuracy of the content remain the responsibility of the contributor. Please verify all facts independently before reposting or citing.
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