Pernod Ricard Produces Film to Relaunch Ararat Brandy

Marketing Vox News
Jan 6 2010

Pernod Ricard Produces Film to Relaunch Ararat Brandy

Click to enlarge Pernod Ricard has produced a film called "The Legend
of Akhtamar" as part of a campaign to relaunch what it hopes will
become an Armenian cultural touchstone: Ararat brandy.

The drinks giant tapped Amsterdam Worldwide to produce the long-form
film, which never highlights the product. The movie, instead, focuses
on Ararat’s Eastern cultural heritage, and will be the first in a
series of re-crafted classic Armenian tales produced for the screen by
Amsterdam Worldwide.

Authentic Brand

"Ararat is a household name in the former Soviet Union and a legendary
Armenian brand, but one that needed updating," says Brian Elliott,
founder and chief executive of Amsterdam Worldwide. "Ararat’s parent
company, Pernod Ricard, wanted to associate the brand’s authenticity
with a more sophisticated and contemporary image."

The film is a modern reworking of a traditional Armenian love story: a
young Muscovite travels to meet his girlfriend and during his journey
he encounters a mysterious taxi driver who senses his troubled state
of mind and recounts the dark legend of Akhtamar.

The cast includes Armenian-born actor Armen Dzhigarkhanyan, Ravshana
Kurkova, winner of Best Actress at the International Film Festival of
the CIS; and former Bolshoi Theatre pupil, Grigory Dobrygin.

Part of a global campaign targeting Russians, Armenians and Eastern
European expat communities across the World, the film is being
supported by a print, outdoor, blogger and social media campaign. It
launches this week at Ararat Legends’ website.

Age Action Turns to Film

Another example of advertiser-turned-filmmaker is illustrated by the
Irish charity Age Action, which produced a short movie showing
seventy-something Dubliners learning to rap (via the Sunday Business
Post).

Called Growing Up Is Optional, the movie was made in part to test what
sort of content might work as a viral video. "We’ve used traditional
media in the past, but this is a first for us," said Eamon Timmons of
Age Action. ”Our primary market would be older people. But it’s
obvious that, if we’re serious about addressing age discrimination, we
need to start talking to younger people."

The movie shows the elderly dancers learning to rap, interspersed with
footage of the core characters talking about their lives.

BAKU: Military coop between Azerbaijan, Turkey on highest level

news.az, Azerbaijan
Dec 30 2009

Military cooperation between Azerbaijan, Turkey on highest level
Wed 30 December 2009 | 07:58 GMT Text size:

Aydin Mirzazade "The military and strategic cooperation of Azerbaijan
and Turkey is on the highest level.

Our countries have always assisted to each other in different spheres
including military", said deputy chairman of the MM committee on
defense and security Aydin Mirzazade.

"The decree to ratify the agreement on free military aid between the
governments of Azerbaijan and Turkey recently signed by the president
of the country is another proof of our strategic relations", Mirzazade
said.

He said "today the Azerbaijani army is not the same it was in the
early 90s. Today, this is the strongest army in the region. Moreover,
we have a reliable military industry. Thus, our army is capable of
freeing its territories from occupants".

Asked whether Turkey will help Azerbaijan in case of war, considering
that Armenia is CSTO member, the deputy noted that CSTO has no right
to interfere with this conflict.

"Even the CSTO leadership recognizes that. If Azerbaijan starts
hostilities, it will launch them in its territory and it can cooperate
with any country in liberation of its lands from occupants. We do not
need the lands of other countries, we need to return our lands and the
Azerbaijani people support the position of the president in this
matter".

1 news.az

ANTELIAS: The feast of Proto-Deacon and Proto-Martyr St. Stephan

PRESS RELEASE
Catholicosate of Cilicia
Communication and Information Department
Contact: V.Rev.Fr.Krikor Chiftjian, Communications Director
Tel: (04) 410001, 410003
Fax: (04) 419724
E- mail: [email protected]
Web:

PO Box 70 317
Antelias-Lebanon

THE FEAST OF SAINT SDEPANNOS (STEPHEN) AT ANTELIAS

The feast of St. Sdepannos was celebrated solemnly at the Cathedral in
Antelias. The ceremony was presided over by His Holiness Aram I.

On the eve of the Feast, the Seminary organized a lecture to highlight the
life of the Proto-deacon who was a great teacher and a patron of the poor.
During the service on the following day, deacons wore liturgical crowns to
remind them of the Martyrdom Crown that Saint Sdepannos had borne and they
served at the altar.

The ceremonies ended with an agape during which His Holiness addressed the
deacons. In his address, he emphasized the importance of service,
discipline and commitment. He stressed that without them the world would be
in chaos. He then encouraged the deacons to follow Saint Sdepannos’ example
and serve both the church and society.

##
View the photos here:
tos/Photos420.htm#4
*****
The Armenian Catholicosate of Cilicia is one of the two Catholicosates of
the Armenian Orthodox Church. For detailed information about the history and
the mission of the Cilician Catholicosate, you may refer to the web page of
the Catholicosate, The Cilician
Catholicosate, the administrative center of the church is located in
Antelias, Lebanon.

http://www.ArmenianOrthodoxChurch.org/
http://www.ArmenianOrthodoxChurch.org/v04/doc/Pho
http://www.ArmenianOrthodoxChurch.org

NKR: Business Visit

BUSINESS VISIT

NKR Government Information and
Public Relations Department
December 28, 2009

As informed the central information department of the NKR President
staff, on 26 December President of the Nagorno Karabagh Republic Bako
Sahakyan visited the village of Haroutyunagomer in Martakert region and
got acquainted on site with the new school building being built there.

The President noted that all activities should be carried out in time
and qualitatively underlining that modern educational establishments
have special importance in the country side. The Head of the State
touched upon the necessity of building a kindergarten in the village
and gave appropriate instructions.

After that President Sahakyan visited the village of Drmbon to meet
staff of the "Base Metals" closed Joint Stock Company and congratulate
them on the coming New Year and Christmas.

Bako Sahakyan underlined the important role of the biggest in the
country industrial enterprise in the development of the country’s
economy noting that there are serious expectations about the
Tsakhkashen or deposit the exploitation of which would give a new
quality to the republic’s mining industry and to the economy in
general.

NKR second President Arkady Ghoukasyan, chairman of the National
Assembly Ashot Ghoulyan, premier Ara Haroutyunyan and other officials
partook at the event.

On the same day Bako Sahakyan convoked a working consultation in the
regional center of Martakert on the socioeconomic development of the
region in 2009 and plans for the year of 2010.

NKR premier Ara Haroutyunyan, vice-premier, finance minister Spartak
Tevosyan and other officials partook at the consultation.

131.5 Thousand Tons Of Petrol Sold In Armenia Over Last 9 Months Of

131.5 THOUSAND TONS OF PETROL SOLD IN ARMENIA OVER LAST 9 MONTHS OF 2009

/PanARMENIAN.Net/
28.12.2009 16:33 GMT+04:00

/PanARMENIAN.Net/ Results of petrol and diesel fuel market monitoring
were discussed at the meeting of the State Commission for the
Protection of Economic Competition (SCPEC), among other issues,
SCPEC press service reported.

According to monitoring results, over the last 9 months of 2009, 5
business entities were engaged in petrol imports and sale. Over the
period indicated, 131.5 thousand tons of petrol was sold in Armenia.

Among them, Flesh company is dominating with 42.24% and 51.4% petrol
and diesel fuel market shares respectively.

In Beirut, Raw Materials Meet Magic

Pittsburgh Post Gazette
Dec 26 2009

In Beirut, Raw Materials Meet Magic

Saturday, December 26, 2009
By SETH SHERWOOD, The New York Times

ON a balmy Middle Eastern night, our feast was rolling along
fabulously on the outdoor roof terrace of Abd el Wahab, a vaulted and
marbled Beirut gastropalace, when a flock of birds made a sudden
appearance.

They came not from the sky but on a large plate, served by a suited,
poker-faced waiter. Their blackened headless carcasses, each barely
palm-sized, were soaked in a dark sauce that gave off a tangy aroma.
Through wisps of sweet chicha smoke exhaled by boisterous groups at
nearby tables, my Lebanese companions explained that the birds are
traditionally eaten whole. I was dubious.

Hesitantly, I popped one in my mouth. Tiny bones cracked like
toothpicks. In a quick burst, succulent meat mingled with the
sweet-sour basting sauce. It was sublime. A miniature Hitchcockian
menace had been transformed into an unexpected gastronomic gem.

"What kind of birds are they?" I asked the waiter.

"Small birds," he said.

Such moments are blissfully common in Lebanon, where even the most
bland produce or unlikely meats undergo culinary hocus-pocus and
emerge, Cinderella-like, as belles of the ball. Parsley, elsewhere
found more often as a throw-away garnish, becomes the basis of that
zesty, lemony, tomato-filled, bulgur-sewn refresher known as
tabbouleh. Instead of appearing as a flavorless blob, as it often
does, eggplant is combined with sesame paste and lemon juice to create
tangy moutabal, a dip similar to the better-known baba ghanouj.

And with a rich agricultural bounty packed into the farms, orchards,
vineyards and waters of their tiny Mediterranean nation, Lebanese
chefs have an impressively vast array of raw materials to valorize.

The upshot is the Middle East’s most ingenious, flavorful cuisine, and
by all indicators its popularity is increasingly spreading beyond
Lebanon’s narrow borders. Around the world, in cities from Paris to
Dubai to Melbourne, the best Middle Eastern restaurants are turning
out food from the Land of the Cedars. Flip on a television in the
Arabic-speaking world, and you might well find a cooking demonstration
by Ramzi Choueiri — better known as Chef Ramzi — a Beiruti who has
become perhaps the top culinary celebrity in the Middle East.

With the Lebanese political landscape remarkably calm in 2009, the
moment seemed ripe to explore the dynamic, cosmopolitan and
multireligious city that was long ago dubbed the Paris of the Middle
East. So, like the oenophile to Bordeaux or the pizza nut to Naples, I
decided in late September to make a pilgrimage to the source, in
search of authenticity and discovery.

Any Beirut dining experience should, and usually does, begin with a
feast of mezze, the catch-all term for an array of appetizers that
range from grilled chicken livers to exotic bread dips. Just don’t
make the common foreigner’s mistake of comparing them to Spanish
tapas.

"Mezze is not tapas, because tapas is something you nibble with a
drink," said Kamal Mouzawak, a food journalist and the founder of Souk
El-Tayeb, the city’s popular farmers’ market.

He explained that in Lebanese culture, a meal is an intimate
experience. "Mezze is food. The concept is sharing," he said. "You
have to be at least five or six people, and you must order at least 15
or 20 plates that you eat together."

Abd el Wahab

Thus instructed, I booked a table at Abd el Wahab, one of the city’s
top destinations for mezze, and recruited some Lebanese dining pals:
Rabih, a fashion designer; Ranya, an artist; and Mona, a television
producer.

Once we were installed on the terrace, Rabih rattled off a long order.
First up: hummus. Call it sacrilege, but I have never been excited by
this humdrum dip. But the others insisted, in a flurry of English and
French (both of which are widely spoken in Beirut, though Lebanon’s
official language is Arabic).

"Hummus is the best barometer of a Lebanese restaurant’s quality,"
Ranya explained.

Following her lead, I took a corner of warm bread, rolled it into a
cone (a nifty trick for scooping up dips) and tasted. It was
excellent: lush, mouth-filling, creamy and flavorful — like an earthy
milkshake.

More plates arrived. The zesty tabbouleh, everyone showed me, should
be eaten not with a fork, but wrapped in a lettuce leaf. In the
moutabal, the sweetness of sesame-laden tahini and the gentle sourness
of lemon juice played off each other amid a gorgeously gloppy eggplant
purée.

Also in the onslaught were a fine raw kibbeh (a velvety veal tartare),
some so-so mekanek (grilled sausages) and, of course, the swarm of
delicious, unidentified birds.

To cut the food’s heaviness, we consumed milky glasses of arrak mixed
with water. Arrak, the national hooch of choice, is made from grape
liquor and flavored with anise seed, and serves as an astringent
palate cleanser. The meal’s coda was bowls of molasses and sesame
paste, which we swirled together and ate on sweet dessert bread.

"This is a very peasant dish, because it’s cheap," Rabih said. But as
the smell of our neighbors’ sweet tobacco mingled with the warm air
and candylike bread, I felt far more like a sated sultan.

Varouj

Abd el Wahab had provided me with a classic Lebanese dining
experience. But throughout my stay, I kept hearing that one of the
city’s most original dining experiences was an Armenian restaurant,
Varouj. As it is hidden in the maze of streets in Bourj Hammoud, a
somewhat dingy Armenian neighborhood in predominantly Christian East
Beirut, I needed a guide to find it. Fortunately, I was able to
recruit Carla, a Lebanese native with an Armenian father — and
training as a tour guide. She guided us through the darkened,
abandoned streets to the restaurant’s welcoming pink neon light.

Inside the minuscule dining room, the pleasantly rustic décor was at
odds with the charmless neighborhood. After pouring our arrak, the
owner briskly rattled off in Arabic the dishes available that night.
There was no printed menu, and no English spoken.

We started with spicy fried sojuk sausage and some basterma, a cold
cut typically made from soaking veal or beef for weeks in chaimen — a
mix of garlic, paprika, cumin, salt and other spices — then
air-drying it. The result is a spicy beet-red meat, sliced razor thin.

Despite its tartare-like appearance, the muhammara turned out to be a
mix of chopped nuts, bread crumbs, garlic and red pepper, seasoned
with olive oil, lemon juice, pomegranate juice and spices. It burst on
the tongue, unleashing hot, sweet, crunchy, chewy, soft and tangy
accents. A winner.

Our manteh — crunchy pasta tubes filled with lamb — came in a
yogurt-garlic sauce so acidic that it could unclog a drain. But all
was redeemed when more birds alighted at our table. These tiny,
featherless creatures were every bit as crunchy and juicy as at Abd el
Wahab, and the sweet-sour sauce even tastier.

Walimat Wardeh

Having sampled high-end mezze and Armenian specialties, I was eager to
explore workaday Beirut and its cheap eats. The path first led to
Hamra, a pleasant, religiously mixed district centered near the
verdant campus of the American University of Beirut. By day, academic
types, artists, bohemians, cross-wearing Christian shopkeepers and
fully veiled Muslim women all commingled in the buzzing taxi-filled
streets.

After sunset, in a hipster hangout called Walimat Wardeh, I devoured
some serviceable roast peppers stuffed with meat and rice while
Lebanese cool kids danced to a rollicking Arabian band.

Istambouli

Better was Istambouli, a windowless basement restaurant whose menu
seemed designed for enthusiastic carnivores like me: kefta meatballs
in bread, lamb cutlets, grilled chicken wings, kidneys, sweetbreads.
The suited waiters looked bored to the point of suffocation, but I was
in paradise as I bit into a deeply flavorful and moist chicken kebab
(given excellent zip from a white garlic sauce), accompanied by
super-smooth hummus topped by pine nuts and tiny pellets of grilled
meat. Only the raw kibbeh, overly chilled and gritty, was subpar.

Le Chef

But I was most curious about Le Chef, an old-school home-style joint
niched like a fossil among the trendy new bars and sleek restaurants
of the fast-rising Gemmayzeh neighborhood. Scattered around the
greasy-spoon throwback, a mix of European expat hipsters and
working-class Lebanese men nibbled on grilled fish, kefta and other
dishes brought by waiters in white soda-jerk hats.

My appetizer, a one-dollar bowl of dirty dishwater passed off as
vegetable soup, was pitiful. But as I tried to figure out the Arabic
phrase for "dine and dash," the main dish arrived: a tender and
robustly flavorful lamb, served over white rice laced with nuts and
raisins. While not a culinary innovation, the dish was a blend of
sweet and savory, and an interplay of contrasting textures.

Even better was dessert. Rice pudding, often a lackluster bowl of
white slop, here was firm, substantial and infused with accents of
rose water and orange-flower water. The combination lent an exotic
Middle Eastern blossomy flavor and smell that could have perfumed a
pasha’s wife. Another culinary Cinderella story in Beirut.

IF YOU GO

Prices reflect a three-course meal for two people, without drinks,
except where otherwise noted.

Abd el Wahab, Rue Abdel Wahab el Ingeezee; (961-1) 200-550. A
four-person mezze feast runs from 120,000 to 180,000 Lebanese pounds,
or $83 to $125 at 1,444 Lebanese pounds to the dollar.

Varouj, near the Cinema Royal in Bourj Hammoud; 961-3-882-933. About
85,000 Lebanese pounds.

Walimat Wardeh, Rue Makdissi, Hamra; (961-1) 343-128. The plat du jour
runs from 10,000 to 14,000 Lebanese pounds.

Istambouli, Rue Commodore, Hamra; (961-1) 352-049. Around 70,000
Lebanese pounds.

Le Chef, Rue Gouraud, Gemmayzeh; (961-1) 445-373. Around 25,000
Lebanese pounds.

This article originally appeared in The New York Times.

50-37.stm

http://www.post-gazette.com/pg/09360/10238

BAKU: New Tanker For Group Of Companies Palmali Launched

NEW TANKER FOR GROUP OF COMPANIES PALMALI LAUNCHED

Azerbaijan Business Center
Dec 24 2009

Baku, Fineko/abc.az. A new tanker constructed to order of group of
companies Palmali has been launched.

The Group reports that Turkish shipbuilding factory Celik Tekne
has launched tanker Khankendi fabricated to order of Palmali. This
tanker IMO-2 bears name of the central city of Nagorno Garabagh that
is under occupation by Armenia.

Palmali continues tradition of naming its vessels with names of heroes,
scientists and territories of Azerbaijan for familiarizing the world
public with them. The fact that tanker Khankendi was launched five
days before the 18-year anniversary of occupation of this territory is
not accident as well. Another two being-built tankers to be launched
in 2010 will be named Shusha and Khojali.

The newly-launched tanker with deadweight 14,000 tons, length of
142.98 m and width of 21.7 m is to ship chemical products. The ship
was fabricated in compliance with international conventions and
environmental standards.

The launching ceremony involved Palmali’s first vice president Marif
Mansimov and other executives and a large delegation, including reps
of Celik Tekne factory.

Palmali is a large shipping company transporting via internal and sea
routes of basins of the Mediterranean, Baltic, Caspian and Black Seas.

Besides, it is leader on carriages via internal water ways of Russia.

Quantity of vessels run by Palmali tops 120.

The Group ships mainly oil products (petrol, gasoline, vacuum gas oil,
fuel, and kerosene), oil and petroleum products, and industrial oils.

Palmali’s dry-cargo ships transport all types of dry cargo.

The Azerbaijani Mass Media Continue Practicing Forgeries

THE AZERBAIJANI MASS MEDIA CONTINUE PRACTICING FORGERIES

ArmInfo
2009-12-24 17:49:00

ArmInfo. "The Azerbaijani mass media have once again lost their way in
broad daylight, trying to depict the Karabakh party in an unfavourable
light. During a day, the woman, who was killed on December 20, 2009
on the NKR and Azerbaijani armed forces’ contact-line first by an
"Armenian" serviceman, then, as it was found out, by an Azerbaijani
soldier, turned from an "Armenian woman" into an Azerbaijani one.

Moreover, a photo of a Georgian woman made in August 2008 during
the war in South Ossetia was attached to the information," says the
Information Department of the Ministry of Foreign Affairs of NKR.

"The Azerbaijani mass media have practiced forgeries in their
anti-Armenian propaganda for a long time. This was fixed not only
by the Karabakh party. The Moscow edition New Region notes that
theAzerbaijani mass media have, at least, three times used forgeries
for the last three months, applying photomaterials of various countries
for "proving the facts of the Armenian aggression". Besides the
abovementioned forgery of the Azerbaijani Agency Vesti.az related to
the killed woman, the edition notes as an example the distribution
of a photo of a Georgian soldier killed in August 2008 "to confirm"
the Karabakh party’s losses allegedly taken place as a result of the
NKR Defense Army units’ attacking the Azerbaijani positions. In fact,
everything was exactly the contrary.

Besides, the Russian edition unmasked Trend Azerbaijani information
agency, which had informed of the completion of a documentary about
the Karabakh conflict, attaching a photo of alleged "victims of the
Armenian aggression", which, in fact, turned out to be a photo of
deceased citizens of Kosovo taken from a Canadian francophone website.

This forgery related to the tragic events in Khojaly and placed at some
Azerbaijani websites, including the one of the basic anti-Armenian
misinformation center of the Heydar Aliyev Fund (),
the leader of which is the Azerbaijani President’s wife, was earlier
diclosed by the NKR Foreign Ministry.

We have to state once more that against the background of the
proceeding meetings of the Armenian and Azerbaijani Presidents and
the optimistic statements of the international mediators on certain
progress in the Karabakh conflict settlement process, official Baku
and its improvised mass media continue their aggressive information
war against the RA and NKR, using all the means for introducing the
Armenian parties as the misdeeds’ actors and for injecting a new
portion of Armenian-hatred poison into the international community’s
and their own people’s mind.

Unfortunately, this destructive policy of official Baku isn’t properly
assessed by corresponding international structures, which is fraught
with nullifying the multiyear peacemaking efforts.

"Democratic" Azerbaijan "integrating" into the West and its
"independent" mass media should finally realize that freedom of speech
is not freedom of misinformation.

We hope that in the coming year, the international community will
take the counterproductive actions of the Azerbaijani authorities
more seriously."

www.azerbaijan.az

2010 To Be Year Of Renaissance For Armenia

2010 TO BE YEAR OF RENAISSANCE FOR ARMENIA

PanARMENIAN.Net
22.12.2009 20:18 GMT+04:00

/PanARMENIAN.Net/ 2010 will be a year of renaissance for Armenia,
President Serzh Sargsyan said.

"The financial crisis was a test for Armenian entrepreneurs.

Presently, the macroeconomic situation in the republic tends
to stabilize, what allows to forecast restoration of economy,
strengthening of defense potential and favorable resolution of social
and internal political issues," he said during an annual meeting with
Armenian businessman.

Edward Nalbandian: Armenia wanted to improve relations with Turkey

news.am, Armenia
Dec 19 2009

Edward Nalbandian: Armenia wanted to improve relations with Turkey

20:29 / 12/19/2009Armenia wanted to improve its relations with the
neighboring state and received an adequate response, RA Foreign
Minister Edward Nalbandian stated at his meeting with Turkish
journalists. He said that it was Yerevan’s initiative though some
Turkish newspapers claimed it to be a Turkish one.

`It was not so. It was the Armenian President that sent an invitation
to an Armenia-Turkey football match to his Turkish counterpart. After
hesitating for a rather long time, the Turkish side accepted the
invitation. That gave a start to the negotiations. They have been most
intensive. One word often took hours and days, but we arrived at an
agreement early this February. Whose blame is it that the initialing
process was protracted as long as until April? I am not naming anyone,
it is up to you to draw conclusions. After being initialed, the
protocols were signed on October 10. Why? Whose blame it was? You
yourself answer the question. The entire international community is of
unanimous opinion that the protocols must be ratified as soon as
possible, within a reasonable timeframe and without any
preconditions,’ the Minister said.

Minister Nalbandian stressed that all the nations, except for
Azerbaijan, welcomed the process. He is sure that the Armenian-Turkish
reconciliation will only be beneficial for the entire region, and
Azerbaijan is part of the region. `It is not aimed against any other
nation. We are not alone saying it. Numerous political figures stated
that the process is not aimed against any other nation. On the
contrary, all of them are interested in this process because it can be
beneficial not only for Armenia, but also for Turkey and for the other
states of the region. If we were unable to find a solution in the 20th
century, let us find it at least in the 21st century,’ Nalbandian
said.

`No doubt, dependence is an obstacle. One thing is a bilateral
agreement, quite another thing is a multilateral international
agreement. Have you ever heard about a precondition set by Armenia? Of
course, you have not. It is obvious that preconditions, dependence,
reservations impede the process. It is not Armenia, or
Nagorno-Karabakh, that makes bellicose statements before each
top-level meeting to show that the negotiations have failed or to
thwart the Armenia-Turkey reconciliation,’ Nalbandian said.

T.P.