THE ARMENIAN KITCHEN HITS ONE MILLION VIEWS
By Tom Vartabedian
June 18, 2013
BOYNTON BEACH, Fla.-What’s cooking in the Armenian Kitchen these days?
You’re all invited to dinner with Robyn and Doug Kalajian inside
their Armenian Kitchen online.
Chief cooks Doug and Robyn Kalajian happen to be celebrating an
auspicious occasion with another delectable meal and perhaps a bottle
of champagne.
They’re toasting a happy marriage as well as a happy website that
has caught the attention of its 1 millionth page viewer.
“Raise the glasses and bring out the special tableware for this
occasion,” bubbles Robyn. “What a milestone! You could knock us over
with a feather.”
The big day arrived May 27 when the website registered 547 hits,
a tad less than the previous day, which received 931. Over May,
the site registered 27,580 views, and passed the million mark by 331.
It has anything and everything you wanted to know about Armenian food
a million times over and still counting.
Among the latest queries was from Mark Gavoor with his oud in hand. He
represents the voice of Chicago with an appetite to match, especially
when it comes to such delectables as perper salata, Kharpert kufteh
and topig. Just like medzmama’s cooking!
He has this to say about the Kalajians:
“Their Armenian Kitchen blog is an Armenian-American treasure. Their
passion for the preservation and dialogue of our culinary roots is
nonpareil. I wish I were more of a cook than simply an avid fan of
results of Armenian cooking pros like Doug and Robyn. If I were, I’d
certainly take advantage of their wonderful and voluminous collection
of recipes. Maybe one day.”
Whether it’s their concoctions, a friend’s, or from another’s cookbook,
it’s all up there for people to enjoy, says Gavoor.
“The Kalajians provide great stories and give ample credit to wherever
the recipes may originate from,” he adds.
Their website-www.The Armenian Kitchen.com-shares everything you
want to know about Armenian food one recipe and story at a time,
whether it’s Aunt Arpie’s deviled eggs or Gavoor’s amazing cheese
puff/bourag called “penerli.”
Put on an apron, wash your hands, and join the Kalajians on their
epicurean journey.
“Armenian recipes are as varied as their regions and dialects,” agrees
Robyn. “No two choreg recipes are alike. Food connects us across all
boundaries. We like to think we’re preserving our heritage one recipe
at a time.”
We caught up with the Kalajians in the comfort of their kitchen. No
doubt, it’s their favorite room. And with the electronic era, they
share it with the world.
Doug, too, is absolutely dumbstruck by the overall popularity of his
nutmeg. As he understands it, the stats mean his website has been
clicked on over a million times by almost 300,000 different readers.
“It tells us that people keep coming back,” he says. “We know this
because Google tracks visits automatically and tells us what stories
they read and where they may live, right down to the village in China,
Africa, or the Middle East. It’s been an amazing journey over these
past five years.”
Other remote areas include Mongolia, Laos, Iceland, Uzbekistan, and
United Arab Emirates. A man from Australia was so desperate for the
taste of basterma, he sought the recipe. A woman from Canada sent
along an easy method of making madzoon in a microwave. Others are
hoping to find lost family recipes.
Doug worked as an editor, reporter, and feature writer for over 16
years with the Palm Beach Post before retiring in 2008 from what he
calls “a sadly shrinking newspaper industry.”
Along the way, he wrote a non-fiction book called Snow Blind about
a crusading public defender caught up in Florida’s cocaine insanity
of the 1980’s.
Robyn, a retired culinary arts teacher, remains the chief cook with
this production duet; her husband calls himself a sous chef. Dining
with them in an elaborate Florida restaurant is quite the appetizer.
“I’m absolutely dumbstruck by the overall popularity of YouTube, which
has displaced traditional TV for so many people,” Doug points out.
Most popular so far is how to make shish kebab with more than 65,000
views. More so than the website, the videos seem to draw a diverse
audience that includes many non-Armenians. The reaction has been
powerful and sometimes overwhelming.
“Our cooking videos have been watched more than 230,000 times by
viewers from around the world.” Doug notes that some videos have also
become a lightning rod.
“There’s a furious international food fight being carried out
among various groups claiming the identity and origin of dishes from
throughout the Near and Middle East,” he confirms. “Armenian cuisine is
under heavy fire, particularly from Azerbaijan and Turkey. The comments
get downright nasty sometimes, but I rarely feel the need to reply
because Armenian viewers jump in quickly with their own response.”
The Kalajians remain content to leave questions about the food industry
to the experts while they try to satisfy a clear desire among Armenians
to share their recipes and the traditions they represent.
One lesson that’s been driven home is that the Armenian menu is
incredibly varied because it reflects the far-reaching experiences
and travels of the Armenian people over centuries.
“Our cuisine is still evolving as Armenians adapt to the changing
world,” he agrees. “Ask Armenians from Yerevan and Lebanon to describe
a typical meal and you may get very different answers. But you might
find the same divergence between two Armenians from New Jersey if
one family came from Dikranagerd and the other from Van.”
After starting the website in March 2009 with nothing more than the
thought of sharing recipes with an unknown global audience, it’s
become an evolving turnstile.
“We always wanted to work on something together,” they said. “Robyn’s
knowledge of food and cooking with my writing skills was an obvious
conclusion.”
The Kalajians are based in Boynton Beach, where they cook and write.
Both are involved with St. David’s Armenian Church and piped into the
Armenian community. They’ve connected people with recipes, specific
ingredients, and other curiosity-seekers. Through their website,
they found a cousin named Maro Nalabandian, a noted pastry chef.
“I’d heard about her family over the years but we’d never met until
this past April,” said Robyn. “The passion for food must be in
our genes.”
Baking the distinctive cheese bread recipe that Robyn learned from her
grandmother not only brings back memories, it gives the Kalajians a
small taste of the little village in the shadow of Musa Dagh, which
her ancestors left nearly a century ago.
A plea for assistance came from Tigran Shahverdyan, a scientist from
Moscow participating in the International Space University’s studies
program at Florida Institute of Technology.
He didn’t have a car and needed to know where the nearest Middle
Eastern store was located. He wished to buy lavash for a cultural
project to which he was committed. Being the only Armenian in the
group, he wanted to do an Armenian-style barbeque.
Using her computer, Robyn located a store near his school that sold
lavash and passed on the information diligently, much to the delight
of the faculty and students.
“We’ve posted recipes related to certain Armenian traditions,
celebrations, and holidays,” she brought out. “Our main purpose
continues to find and preserve Armenian family-style recipes.
Sometimes, it’s a challenge with regional dialect and recipe
name/spelling differences, but we’re always up for that. At times,
we turn to readers for help and someone usually comes to the rescue.”
The Kalajians would love to publish their own cookbook but the
idea always seems to find “the back burner.” Yet, it’s not out
of the question. A calendar has been suggested and that’s another
possibility. It’s just a matter of time and timing.
As for television, that’s highly unlikely. They’ll stick to their
YouTube videos for now. In the meantime, they’ll focus on being an
interactive site that reaches far beyond their wildest dreams.
http://www.armenianweekly.com/2013/06/18/the-armenian-kitchen-hits-one-million-views/