[Press] From U․S. Embassy

NEWS RELEASE:
October 21, 2019 Smokey Bear, who fights wildfires in the United States, will visit 
Armenia:
YEREVAN, ARMENIA – As part of his first international trip this week 
The longest-running broadcast in the history of the United States will arrive in Armenia 
social ad character Smokey the Bear to continue unwanted, man-made 
its fire awareness mission.   Starting in 1944, Smokey the Bear 
A forest fire prevention campaign has been launched, which is having a significant impact 
had in the US. Like the familiar image of Smokey the bear (with a ranger hat on his head, 
wearing blue jeans with a belt, holding a shovel) is his only clear message 
("Only you can prevent wildfires") have survived for seven decades 
more time trial.
During his brilliant career, Smokey Bear met 
thousands of children and teach them about fire prevention 
knowledge  He also had meetings with presidents and movie stars 
including John F. Kennedy and Arnold Schwarzenegger, making her even more influential 
the message. Thanks to Smokey Bear, several generations of Americans are well-informed 
The cause of the vast majority of devastating fires is carelessness 
behavior such as not properly extinguishing a campfire or 
adult burning cigarette residue outside the car window 
throwing 96 percent of US adults know Smokey Bear's famous slogan by heart 
percent. 75 percent of outdoor enthusiasts who recognize Smokey Bear think 
is that he is a role model for children.
Located in Armenia, Smokey Bear, US Ambassador Lynn Tracy and US Forestry 
accompanied by representatives of the service, will have meetings as 
with children, as well as state officials, will visit Yerevan and its 
nearby wooded areas to teach the public how 
we must love nature and protect the forested areas and wild places of Armenia 
nature. Let's see if you can meet Smokey the bear in the city 
on the streets and celebrate his 75th birthday with him.
To learn more about Smokey Bear and wildfire prevention 
come visit  
www.smokeybear.com<

website and follow Smokey the Bear on Facebook , Instagram , and Twitter

#SmokeyBear75 և #OnlyYou  հեշթեգերով։ ###
Սմոքի արջի վերահսկման պատասխանատու գերատեսչությունն է ԱՄՆ Անտառային 
ծառայությունը` Պետական  անտառապահների ազգային ասոցիացիայի և Գովազդային խորհրդի 
հետ համագործակցությամբ: Անտառային ծառայությունը սպասարկում է 193 միլիոն ակր 
ազգային անտառածածկ և խոտածածկ տարածքներ՝ հանուն ամերիկյան հանրության: Նրա 
առաքելությունն է պահպանել անտառածածկ և խոտածածկ տարածքների անխաթարությունը, 
բազմազանությունն ու արտադրողականությունը ներկա և ապագա սերունդների կարիքները 
բավարարելու նպատակով:
ԱՄՆ Անտառային ծառայությունը Հայաստանում իր գործունեությունն է ծավալում 2010 
թվականից՝ տարեցտարի իրականացնելով շարունակական ծրագրեր: ԱՄՆ-ի Անտառային 
ծառայությունը, համագործակցելով քաղաքացիական հասարակության և կառավարության հետ, 
աշխատանքներ է կատարում  Հայաստանում բնական ռեսուրսների կառավարման մի շարք 
հիմնահարցերի լուծման ուղղությամբ  այդ թվում` անտառային հրդեհների կառավարման և 
անտառապատման ու անտառների վերականգնման ոլորտներում:
NEWS  RELEASE
The most effective firefighter in the U.S. Smokey Bear will visit Armenia
YEREVAN, ARMENIA – Smokey Bear, the face of the longest-running public service 
announcement campaign in United States history, travels to Armenia next week as 
part of his first-ever trip abroad, continuing his legacy of bringing awareness 
to unwanted, human-caused fires. The Smokey Bear wildfire prevention campaign 
has had a dramatic impact in the United States since its introduction in 1944. Smokey Bear’s iconic image—dressed in a ranger's hat, belted blue jeans, and 
carrying a shovel—and his one clear message, “Only You Can Prevent Wildfires,” 
have stood the test of time for over seven decades. Throughout his illustrious career, Smokey Bear has appeared with thousands and 
thousands of children, leaving them with a powerful understanding of what they 
can do to prevent wildfires. He has met with presidents and movie stars, 
including John F. Kennedy and Arnold Schwarzenegger, to amplify his message. Thanks to Smokey Bear, several generations of Americans know that the vast 
majority of destructive wildfires are started by careless behavior like not 
properly putting out a campfire or adults tossing cigarettes out of a car 
window. Smokey Bear’s famous catchphrase is recognized by 96 percent of U.S. adults. 75 percent of young adult outdoor recreationists who are familiar with 
Smokey Bear see him as a role model for children. During his time in Armenia, Smokey Bear, U.S. Ambassador Lynne Tracy, and 
representatives of the U.S. Forest Service will meet with children and 
government officials and travel to notable forested areas in and around Yerevan 
to share with the public their lessons on how they can show their love for the 
outdoors and protect Armenia’s forests and wildlife. See if you can spot 
Smokey Bear around town and join him in celebrating his 75th birthday! To learn more about Smokey Bear and wildfire prevention, visit 
www.smokeybear.com<

and follow Smokey Bear on Facebook, Instagram, and Twitter with the hashtags 

#SmokeyBear75 and #OnlyYou.
###
The U.S. Forest Service is the agency responsible for overseeing the use of 
Smokey Bear in cooperation with the National Association of State Foresters and 
the Ad Council.  The Forest Service manages 193 million acres of national 
forests and grasslands for the American public. Its mission is to sustain the 
health, diversity, and productivity of the nation's forests and grasslands to 
meet the needs of present and future generations.
The U.S. Forest Service has been engaged in Armenia since 2010 and implements 
programs that build on each other from year to year.  Working in partnership 
with civil society and government, the U.S. Forest Service works on a range of 
natural resource management issues in Armenia, including on wildfire management 
and reforestation and forest restoration.
UNCLASSIFIED

Press Release - DV edited.doc
Press Release - DV edited.doc

Smokey 2.jpg
Smokey 2.jpg

Smokey phot by US Forest Service.jpg
Smokey phot by US Forest Service.jpg

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