Armenia is participating with a unified national pavilion for the second consecutive year at Bar Convent Berlin (BCB), an international trade exhibition for the bar and alcoholic drinks industry, taking place in Berlin from 12 to 14 October.

According to Armenia’s Ministry of Economy, 10 Armenian companies are presenting their products and services at the national pavilion this year. They specialise in wine and spirits production and services for the bar industry.

The aim is to showcase Armenian products to international industry professionals and buyers and establish new business ties.

Armenian Ambassador to Germany Viktor Yengibaryan and Executive Director of the Vine and Wine Foundation of Armenia Zaruhi Muradyan visited the Armenian pavilion during the exhibition.

The visit included discussions on Armenian producers’ international expansion, possible avenues for cooperation and new proposals for development.