The Yerevan Wine Days festival is marking its 10th anniversary this year, with organizers planning a wide range of special events for the milestone.

On June 5, 6, and 7, Saryan, Tumanyan, and Moskovyan streets in Yerevan will once again be filled with a variety of wines, competitions, live concerts, and diverse cultural programs.

EventToura co-founder Mary Badalyan said that the festival will kick off with a winemakers’ parade.

“On June 5 at 6:30 p.m., I invite everyone to Tumanyan Street in Yerevan, where 100 winemakers will enter the festival area in a grand parade,” she said at a press conference. “This is truly a moment of pride, as we have a large number of participating winemakers, and more than 1,000 varieties of wine will be presented at the festival.”

The 10th anniversary edition of the festival will not be limited to wine alone, with strong emphasis also placed on gastrotourism, national dress, and cultural traditions. The program will include workshops, master classes, and live concerts.

According to Nune Manukyan, co-founder of EventToura, the festival has become one of the key events in Armenia’s event tourism sector over the past decade, bringing together wine enthusiasts from around the world.

“Over the years, the geography of our participants has expanded significantly, with visitors coming from Scandinavian countries, England, and Australia, which is very encouraging for us,” she said. “Our goal was to make Armenia recognized as a cradle of wine, and ten years later we can confidently say that we have achieved that.”

The festival also carries significant economic importance. During the previous edition, 250 participating partners — not only winemakers — generated a turnover of $2.5 million over three days.

The head of the Yerevan City Hall Department of Culture and Tourism, Gosh Sargsyan, said that Yerevan Wine Days is an important part of the capital’s cultural identity, noting that the popular and much-anticipated festival brings significant activity to the city and attracts numerous tourists.

“The Yerevan Municipality provides financial support to the festival, and I am very pleased that over the years it has become such an important event and tourism product that we proudly present to our international partners,” he said.

He also noted that Yerevan will be particularly active in early June. Alongside Yerevan Wine Days, a ballet festival will also take place. On June 1, International Children’s Day, a large-scale program is planned, with events scheduled from 12:00 across Freedom Square, the area near Swan Lake, and along Northern Avenue.