Pashinian’s Wife Rails Against Vote-Buying Claims

April 27, 2026


Armenia – Prime Minister Nikol Pashinian and his wife Anna Hakobian walk in Gyumri ahead of a pre-election concert, April 19, 2026.

Prime Minister Nikol Pashinian’s wife, Anna Hakobian, on Monday threatened to seek criminal proceedings against civic groups that have accused her of illegally engaging in benevolent activities ahead of Armenia’s June 7 parliamentary elections.

Armenian law bans such activities by not only politicians running for office or members of their parties but also their close relatives and other individuals linked to them. Three nongovernmental organizations making up the election-monitoring Independent Observer coalition took Hakobian to court last Thursday, accusing her My Step charity of violating the ban.

Hakobian was quick to deny any wrongdoing, saying that My Step’s activities are not connected with the upcoming elections in any way. She went on to hold a news conference to announce that her lawyers are considering demanding criminal charges against the Independent Observer and its well-known leader, Daniel Ioannisian. She said he is also planning to file a defamation suit against them.

My Step has, among other things, been organizing free English-language and physical training courses and handing out material aid to people. Hakobian made clear that she will not put these activities on hold despite the vote-buying claims also made by the Armenian opposition.

“There is no reason to postpone these programs because the My Step Fund’s activities do not violate any Armenian law,” she told a news conference.

A journalist pointed out that her public engagements are widely associated with Pashinian and the ruling Civil Contract party that are expected to face an uphill battle for political survival on June 7.

“You are violating my constitutional right,” replied Hakobian.

She went as far as to claim that the Independent Observer lawsuit against her violates an article of the European Convention on Human rights that prohibits torture and inhuman or degrading treatment of individuals. Ioannisian scoffed at the claim.

“I think Ms. Hakobian does not have a good idea of what torture is and who can torture and who, even theoretically, cannot,” the Independent Observer leader said in a Facebook post. “In any case, we continue to insist that the My Step Fund is associated with Civil Contract.”

Armenia – Prime Minister Nikol Pashinian and his wife Anna Hakobian attend a public discussion of his book in Artashat, February 14, 2026.

Hakobian said she may be prosecuted soon for violating the ban on pre-election benevolence when she unexpectedly announced the breakup of her de facto marriage on February 27. Critics of the Armenian government dismissed that announcement as a political ploy. Some of them said it is designed to end opposition claims that Hakobian is breaking the law.

Pashinian made a joint public appearance with Hakobian just before his party’s pre-election concert in Gyumri on April 19. He said on April 23 that he has reunited with her.

Armenian law-enforcement authorities are known to have prosecuted only opposition figures on vote-buying charges. The head of the Anti-Corruption Committee, Artur Nahapetian, said on April 24 that Hakobian is not under investigation.

Hakobian, 48, is believed to have exerted a strong influence on Pashinian during his almost eight-year rule. Some observers have even regarded her as the premier’s closest political confidante.

In a barrage of social media posts, Hakobian resorted last May to personal insults to attack opposition activists, public figures and other citizens critical of her. She said she is finally responding to slanderous claims about herself and her family. She also made clear that the insults are part of her government-funded campaign purportedly aimed at helping Armenians become more educated.

Hakobian toured towns and villages across Armenia last year as part of the “Getting Educated Is Fashionable” campaign launched in late 2024. Pashinian spoke during some of those meetings attended by many local government officials and other public sector employees.

RFE/RL – Azerbaijan Defends Destruction Of Karabakh Armenian Churches

April 27, 2026

Nagorno-Karabakh – The Holy Mother of God Cathedral in Stepanakert before its destruction.

Azerbaijan’s government-controlled Islamic religious body confirmed and defended on Monday the destruction of Nagorno-Karabakh’s largest Armenian cathedral and another church located in Stepanakert.

It claimed that the Azerbaijani authorities had “both legal and moral grounds” for tearing down them.

“The demolition of two illegal buildings constructed during the [Armenian] occupation cannot be considered a destruction of religious or cultural heritage,” it said in a statement. “Formerly displaced persons returning to their homeland have repeatedly appealed to [Azerbaijani] state and judicial bodies, demanding their dismantling.”

Evidence, including satellite images obtained by RFE/RL, of the recent demolition of Stepanakert’s Holy Mother of God Cathedral emerged last week. Earlier this month, Armenian media published photographs suggesting that the smaller Church of St. Jacob has been razed to the ground.

The images sparked an uproar from exiled Karabakh activists in Yerevan as well as Armenian opposition and public figures and the Armenian Apostolic Church. The church’s Mother See in Echmiadzin charged that the “state-level vandalism” is part of Baku’s efforts to “erase the Armenian trace from Artsakh.”

By contrast, Prime Minister Nikol Pashinian pointedly declined to condemn the demolitions. The Armenian government essentially stopped accusing Azerbaijan of systematically desecrating or destroying Armenian monuments in Karabakh after Pashinian first recognized Azerbaijani sovereignty over the territory in 2022.

The imposing cathedral was consecrated by the Armenian Church in 2019 after almost 13 years of construction. Its underground section was used by many Stepanakert residents as a bomb shelter during the 2020 Armenian-Azerbaijani war.

Several other Karabakh Armenian churches have also reportedly been destroyed since the 2020 Armenian-Azerbaijan war. The process appears to have accelerated following Azerbaijan’s full recapture of Karabakh in 2023.

Catholicos Garegin II, the church’s supreme head, decried it during a conference hosted by the World Council of Churches (WCC) in Switzerland last May. Sheikh-ul-Islam Allahshukur Pashazade, Azerbaijan’s top Shia Muslim cleric closely linked to the government, responded by accusing the Armenian Church of spreading “provocative, revanchist propaganda.” Pashinian launched his controversial campaign to oust Garegin shortly after that conference.

California Courier Online, April 27, 2026

California Courier Online, April 27, 2026
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3- Armenians in Lebanon: A “State” Within a State

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4- Funding Pashinyan’s Election Campaign

YEREVAN (Azatutyun.am)—A coalition of Armenian vote-monitoring groups claimed on Thursday that a commercial bank owned by government-linked businessmen is sponsoring pre-election concerts for the ruling Civil Contract party in breach of Armenia’s campaign funding rules.

Fast Bank financed the first such open-air concert in Gyumri on April 19 as part of what organizers call the Voice of Peace Music Festival. It featured live performances by professional musicians as well as Prime Minister Nikol Pashinyan’s self-styled pop band.

The stage in Gyumri’s central square was decorated with banners bearing slogans similar to Civil Contract’s motto for the June 7 parliamentary elections. Pashinyan and his political allies wore baseball caps with the ruling party’s campaign logo emblazoned on them.

They have urged supporters to attend the next concert that will take place in Yerevan’s Republic Square on Saturday. They said it will be dedicated to Armenia’s Citizen Day marking the anniversary of the 2018 “velvet revolution” that brought Pashinyan to power. However, a company organizing the concerts, Domino Production, denied on Thursday any connection between the upcoming show, also sponsored by Fast Bank, and the public holiday.

“We regard the April 19 concert in Gyumri and the April 25 concert planned in Yerevan as Civil Contract’s campaign event in a certain sense,” said Daniel Ioannisyan, the coordinator of the Independent Observer coalition.

Ioannisyan insisted that the Fast Bank funding for the concerts amounts to election campaign donations to Pashinyan’s party. He said it violates an Armenian law that bans businesses or any other legal entities from financing political parties.

Armenians are allowed to do that only in their individual capacity. The maximum amount of annual donations made by a single person is capped at 10 million drams ($26,000). A violation of these requirements is a crime punishable by heavy fines and up to two months in prison.

Fast Bank did not comment on its financing of the concerts. The bank is owned by businessman Vigen Badalyan and his brother Vahe. They are widely regarded as figures close to Pashinyan’s political team. Vigen Badalyan is a friend of parliament speaker Alen Simonyan.

Civil Contract was already accused by two Armenian media outlets in 2024 of illegally financing its election campaigns. In separate journalistic investigations, they suggested that the ruling party resorted to financial machinations to circumvent the legal cap on political donations. Pashinyan denied any wrongdoing.

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5 Pashinyan confirms reconciliation with long-time partner Anna Hakobyan
By Gunef Yedic
OC Media
Nikol Pashinyan has confirmed he and his long-time partner Anna Hakobyan have reconciled, months after she publicly announced their separation.
Speaking at a press briefing, Pashinyan said he had actively worked toward the reconciliation after Hakobyan’s announcement in February 2026.He told the reporters that when the statement was made by Hakobyan, he said that he  ‘respects that decision’, but did not say that he was ‘at peace’ with it.
‘And, naturally, with that logic, I also made efforts to ensure that the event you are referring to would take place, and I am glad that it is happening, and I am glad that I now have another chance for our family to remain together.’
The prime minister’s comments came days after the couple was seen in Gyumri, Armenia’s second-largest city, on 19 April walking and drinking coffee together, after Hakobyan took part in Pashinyan’s motorcade. The visit was tied to the opening of the Ashtarak–Gyumri section of the North-South highway, and included a pre-election concert organised by Armenia’s ruling Civil Contract party, which also saw Pashinyan playing drums.
Before Gyumri, Hakobyan was also spotted passing behind Pashinyan in one of his social media videos at the prime minister’s residence.
Hakobyan and Pashinyan had been in a common-law relationship for nearly 30 years. The couple were never legally married, though Hakobyan was widely referred to as the prime minister Pashinyan’s wife. The couple have four children.
Hakobyan had announced the end of their relationship in a video she published on Facebook in February, saying only that the matter was not open for discussion and that she would be moving out of the prime minister’s official residence. She did not give a reason for the split.
At the time, Pashinyan released a short statement saying he respected her decision, and apologised for ‘any pain’ he may have caused her over their 30 years together.
Hakobyan, who serves as editor-in-chief of the newspaper Armenian Times and as executive director of the education-focused My Step foundation, had been a prominent public figure in her own right throughout Pashinyan’s tenure in office.
When she announced the separation in February, Hakobyan acknowledged that she could face criminal prosecution over her work at My Step, amid questions about whether the foundation’s provision of free English classes during the pre-election period had violated Armenia’s campaign laws.
At the time of her announcement, some analysts suggested the split may have been a political manoeuvre ahead of elections, and that a reconciliation was possible.
*****************************************************************************************************6– Armenian national pleads guilty in Texas to smuggling U.S. tech to Russia

AUSTIN, Texas – An Armenian national pleaded guilty on Wednesday to taking part in a scheme to illegally export U.S. goods to Russia through Armenia, violating federal export laws, according to a federal court in Austin.

Guilty plea in semiconductor export conspiracy

What we know:

Federal prosecutors say Kamo Kirakosyan admitted to conspiring with others from February 2022 through at least August 2024 to export and reexport items subject to U.S. Export Administration Regulations without obtaining required licenses from the Commerce Department’s Bureau of Industry and Security.

The goods include items that could be used in semiconductor manufacturing.

According to court documents, Kirakosyan acted as a straw purchaser for co-conspirators shortly after Russia’s full-scale invasion of Ukraine in February 2022, when the United States imposed expanded sanctions and export restrictions on Moscow.

Evading sanctions via Armenian “straw purchases”

What they’re saying:

Authorities said Kirakosyan falsely represented himself to U.S. companies as the end buyer in Armenia while concealing that the goods were destined for Russia. Despite requests from U.S. companies for end-user information, prosecutors said he did not provide truthful details.

As part of the scheme, Kirakosyan also instructed a co-conspirator to open a bank account in Armenia to help evade sanctions, according to court records.

Federal charges and extradition from Germany

Dig deeper:

One of the companies involved in the conspiracy was placed on the U.S. Treasury Department’s Specially Designated Nationals list on Feb. 23, 2023, subjecting it to blocking sanctions and prohibiting transactions with U.S. individuals and entities.

Kirakosyan was initially charged in July 2024 and was extradited from Germany to the United States in August 2025. 
Sentencing, maximum penalties

What’s next:

He pleaded guilty to one count of conspiracy and faces up to five years in prison. A federal judge will determine his sentence at a later date.
The Source: U.S. Attorney Justin R. Simmons for the Western District of Texas announced the plea.





























































*****************************************************************************************************7- Chechen Defector Lands In Armenia After Airport Limbo Sparks Global Safety Alarm And Tourism Security Debate

TTW
A dramatic travel episode unfolding between Kazakhstan and Armenia has thrust the South Caucasus into the spotlight, as Zelimkhan Murtazov, a Chechen national, finally reached Yerevan after spending months trapped inside an airport transit zone. His journey has triggered intense debate over travel safety, cross-border movement, and the hidden risks faced by vulnerable travelers in politically sensitive regions. The case highlights how even routine travel routes can become life-altering corridors when legal status, documentation, and geopolitical tensions intersect. Murtazov’s arrival in Yerevan marks the end of one phase of uncertainty, yet opens another filled with unanswered questions about safety, legal protection, and the broader implications for tourism in the region.
Airport Transit Zone Becomes Unexpected Travel Prison
The story began when Murtazov arrived in Astana in December and found himself unable to move forward or return. With his asylum request reportedly not processed and his passport unavailable, he became effectively stranded in a legal gray zone. What is typically a short stopover for travelers turned into a four-month confinement inside an airport transit area, underscoring the fragility of international travel systems when documentation issues arise. This unusual situation has raised concerns among travel observers about how airports can unintentionally become long-term holding spaces for individuals without clear legal pathways. The eventual opening of a direct flight route between Astana and Yerevan became the turning point, transforming a stagnant travel crisis into a narrow escape opportunity.
Direct Flight Opens A Rare Travel Escape Window
The launch of a direct air connection between Kazakhstan and Armenia proved decisive in resolving the impasse. Without this route, Murtazov had limited options, as indirect travel posed a high risk of detention or forced return to Russia. The new flight corridor effectively acted as a humanitarian travel lifeline, enabling him to board a plane using available identification and leave the transit zone legally. This development demonstrates how aviation connectivity can influence not only tourism flows but also critical humanitarian outcomes. Travel experts note that route availability can shape real-world safety outcomes, especially in politically complex regions where indirect travel may expose individuals to heightened risks.
Arrival In Armenia Brings Relief But Not Certainty
Upon landing in Yerevan, Murtazov described a sense of relief after months of confinement, finally able to step outside, move freely, and experience normal surroundings. Armenian authorities reportedly conducted routine questioning but raised no legal objections to his entry. From a tourism perspective, this reflects Armenia’s reputation as an accessible destination with relatively open entry procedures. However, the absence of formal security guarantees has cast a shadow over this initial sense of safety. While the country has positioned itself as a welcoming travel destination in the South Caucasus, this case illustrates that legal entry does not always translate into long-term security for all travelers.

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Media rights violations decline in Armenia in Q1 2026, watchdog reports

Press centre15:59, 27 April 2026
Read the article in: Armenian:

According to a report by a media watchdog, violations of the rights of journalists and media outlets in Armenia decreased in the first quarter of 2026 compared to the same period in 2025.

Ashot Melikyan, chairman of the Committee to Protect Freedom of _expression_, a Yerevan-based NGO, noted a decline across all categories, including physical violence, various forms of pressure, and especially violations of the right to access and disseminate information.

“There has been a noticeable decrease in physical violence, various forms of pressure, and especially in violations of the right to receive and disseminate information. There were 2 cases of physical violence in the first quarter of last year, compared to 1 during the same period this year. Incidents of pressure stood at 25 in the first three months of 2025, and 22 in the first quarter of 2026. A sharp decline has been recorded in violations of the right to access and disseminate information: 7 cases were registered this quarter, compared to 29 in the first quarter of last year,” Melikyan said at a press conference.

Referring to the sharp drop in violations related to access to and dissemination of information, Melikyan said there are two main reasons for this.

“These issues were widely raised, prompting state bodies to take action, as they also recognized the shortcomings. In addition, there is a growing trend toward making more information available on digital platforms. This could help improve the situation,” he said.

The number of lawsuits against journalists and media outlets has remained unchanged. In the first quarter of this year, 14 new cases were filed. This figure reflects a consistent trend compared to both the first quarter of 2025 and other quarterly data. The lawsuits were filed by officials, business representatives, journalists, opposition figures, and private individuals, and in all cases were based solely on claims of insult and defamation.

Summarizing the figures, Melikyan noted that the first quarter of 2026 was relatively calm.

Published by Armenpress, original at 

Central Bank of Armenia: exchange rates and prices of precious metals – 27-04-

Economy16:43, 27 April 2026
Read the article in: ArmenianRussian:

YEREVAN, 27 APRIL, ARMENPRESS. The Central Bank of Armenia informs “Armenpress” that today, 27 April, USD exchange rate down by 0.27 drams to 371.56 drams. EUR exchange rate up by 2.06 drams to 436.43 drams. Russian Ruble exchange rate down by 0.0003 drams to 4.9449 drams. GBP exchange rate up by 2.39 drams to 503.8 drams.

The Central Bank has set the following prices for precious metals.

Gold price down by 405 drams to 56285 drams. Silver price down by 39.39 drams to 893.85 drams.

Read the article in: ArmenianRussian:

Published by Armenpress, original at 

Armenian Central Electoral Commission chief meets IFES President

Politics16:59, 27 April 2026
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International Foundation for Electoral Systems (IFES) President Anthony Banbury and representatives of the organization’s Armenian office met on April 27 with Vahagn Hovakimyan, Chairman of the Central Electoral Commission (CEC).

The Armenian CEC said in a press release that Banbury and Hovakimyan discussed cooperation between the two bodies and highlighted the continuity of ongoing joint projects.

Attention was also given to preparations for the upcoming general and local self-government elections.

Read the article in: العربيةFrançaisՀայերենRussian

Published by Armenpress, original at 

Armenia’s ‘Generation AI’ school programme graduates first cohort

Education19:38, 27 April 2026
Read the article in: Armenian:

The first cohort of students has graduated from Armenia’s “Generation AI” school programme, marking the completion of its initial phase.

Armenpress reports that the initiative is implemented jointly by the Ministry of Education, Science, Culture and Sport and the Foundation for Armenian Science and Technology (FAST). It is considered one of the first programmes globally to provide advanced artificial intelligence education within the general school system.

The graduation ceremony was held in Yerevan.

Deputy Education Minister Araksia Svajyan said the programme is particularly significant given the challenges facing modern education and the rapid development of artificial intelligence.

“This is an innovative programme that has received recognition on international platforms,” she said, noting that it recently won a second-place prize at a competition in the United States. She added that the initiative helps public school graduates become more competitive.

Svajyan said the programme will continue, with the pilot phase now completed. The ministry has already expanded the number of participating schools, aiming to increase them to 45 and broaden geographical coverage. She added that students from senior schools in major communities who are interested in studying artificial intelligence in depth will be able to join the programme.

FAST Chief Executive Officer Suzanna Shamakhyan said the organisation has worked with the ministry for years on various educational initiatives before launching this joint programme.

“At a certain point, we decided to implement a joint project in general education, because many issues stem from unequal access to quality education, particularly in regional schools where students often lack strong mathematics training,” she said. 

“We are a key partner in implementing this programme, developing its core content together with the ministry. In essence, this is part of a broader educational reform.”

Shamakhyan said one of the programme’s main strengths is that it enables specialised, advanced training to be delivered within general education schools, bringing it closer to the level of dedicated institutions and making it competitive both in Armenia and internationally. 

She added that the programme has already received awards and provides students with opportunities to participate in international competitions. 

During the event, 207 graduates from 14 high schools across seven regions received certificates after completing the full “Generation AI” course.

Published by Armenpress, original at 

Armenia sees EU membership bid as a strategic direction, says deputy foreign m

Politics20:45, 27 April 2026
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Armenia’s Deputy Foreign Minister Vahan Kostanyan has addressed the state of Armenia-EU relations and the outlook for their development, speaking at a panel discussion titled “The EU as a Strategic Partner: Perspectives from Eastern Europe, South Caucasus and Central Asia” at the World Policy Conference.The panel also brought together Lasha Darsalia, Deputy Foreign Minister of Georgia; Dmytro Kuleba, former Foreign Minister of Ukraine; and Roman Vassilenko, Kazakhstan’s Ambassador to the EU, NATO, Belgium and Luxembourg.

Kostanyan opened by noting that the world has changed considerably in recent years, producing a more complex environment in which traditional approaches no longer always hold.

“Today, many things have changed. We are apparently living through extraordinary times — and while that was also true two years ago, the situation today is even more complicated, which means conventional approaches do not always work,” he said, stressing the need for unconventional solutions.

Turning to Armenia-EU relations, he highlighted the law passed by the Armenian parliament last March, formally initiating the EU membership process — describing it as one of the most significant steps on Armenia’s EU aspirations track.

“This is a clear political statement about where Armenia’s government and people see themselves in the future,” he said.

He was quick to add, however, that Yerevan holds no illusions about the timeline.

“We are not naive enough to think that Armenia will become an EU member state in 2028 or 2030. This is nonetheless a political declaration that signals the direction in which we are working,” he said.

Kostanyan described the process as setting a new and ambitious reform agenda aligned with European standards. He also noted that Armenia is currently the only country in the world with which the European Union is conducting a visa liberalisation dialogue.

He further highlighted the Armenia-EU Strategic Partnership Agenda, adopted last December, which he said establishes a clear framework and roadmap for cooperation — for the first time incorporating security and economic dimensions, going beyond the scope of the 2017 CEPA agreement.

“As our European partners like to say, Armenia-EU relations have never been closer,” Kostanyan said, adding that this is not the final destination and that further milestones lie ahead. He also announced that the first-ever Armenia-EU summit will be held in Yerevan on 5 May, immediately following the European Political Community Summit, which Armenia is also hosting.Kostanyan acknowledged a structural tension in the relationship, observing that European bureaucracy sometimes struggles to keep pace with the rapidly shifting geopolitical landscape in the region.

“Sometimes we are slowly rushing — but we must make sure we are not falling behind,” he said, echoing a point raised in conversation with Georgian Deputy Foreign Minister Darsalia.

He also argued that the concept of the “European Neighbourhood” is in need of reinterpretation. When the Eastern Partnership was established, he noted, the South Caucasus marked the eastern boundary of that neighbourhood. Today, he said, that boundary must extend further.

“A strategic European neighbourhood cannot exclude Central Asia,” Kostanyan said, adding that the three South Caucasus countries now play a vital role in connecting Central Asia with the European Union.

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Published by Armenpress, original at 

Armenpress: TRIPP not just Azerbaijan-Nakhchivan link but strategic regional p

Politics22:15, 27 April 2026
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Armenia’s Deputy Foreign Minister Vahan Kostanyan has pushed back on the characterisation of the TRIPP project as simply a connectivity link between Azerbaijan and Nakhchivan, describing it as a far broader strategic undertaking – and one in which Armenia has full ownership.

Speaking at the World Policy Conference, Kostanyan said the framing of Armenia as merely “supporting” the project did not accurately reflect the agreements reached in Washington.

“Supporting the TRIPP project is perhaps not the most precise way to describe what was agreed in Washington – firstly, because TRIPP is a project of which Armenia has full ownership, and secondly, because we ourselves are deeply interested in opening communications across the region,” he said.

He outlined a vision that extends well beyond a single transit corridor.

“TRIPP is not simply about connecting mainland Azerbaijan with Nakhchivan. It is a far larger and more strategic project – one aimed at linking Central Asia with Europe, and at building a framework of reciprocal benefits,” Kostanyan said.

He stressed that the unblocking of communications would bring tangible benefits for Armenia itself, allowing the country’s southern regions to connect with its northern regions via the Nakhchivan railway. More broadly, he said, the process would open an East-West corridor and link the Gulf with the Black Sea – a development he described as a game-changer for the entire region.

Kostanyan said Armenia is actively engaged in discussions with American partners on establishing an Armenian-American joint venture to implement the project. He added that work has already moved beyond the feasibility stage.

“We have already begun not only the feasibility study, but the actual opening of communications in the region,” he said, pointing to a concrete precedent: since 8 August, Armenia has been importing grain from Kazakhstan using the Azerbaijani and Georgian rail networks. He described this as a compelling example of how regional cooperation can function in practice — and how building interdependencies can strengthen stability and peace.

Turning to Armenia-Azerbaijan relations, Kostanyan said both countries’ leaders have repeatedly affirmed that peace has already been established between them.

“What we are engaged in now, we prefer to call peace institutionalisation – taking further steps to build economic ties between our two countries,” he said.

On the economic front, he noted that direct bilateral trade is already under way, with Armenia importing fuel from Azerbaijan. He added that the two sides have identified what Armenia will export to Azerbaijan in the near future.

Kostanyan also highlighted progress on people-to-people contacts, noting that civil society representatives from both countries are meeting – not only abroad, but inside Armenia and Azerbaijan themselves.

He pointed to a new trilateral consultation format established with Georgia, involving the foreign ministries of all three South Caucasus states, in which he and his Georgian counterpart Lasha Darsalia are personally involved.

“We see enormous potential for regional cooperation – not only among Armenia, Georgia and Azerbaijan, but with our wider neighbourhood as well,” Kostanyan said.

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Published by Armenpress, original at 

Kim Kardashian has always spoken about her Armenian roots so why does this mom

Yahoo! Creators
April 27 2026

Kim Kardashian has always spoken about her Armenian roots so why does this moment feel different

The reaction says more about us than it does about her

Louisa | La Passion Voutee
Creator of La Passion Voutee

Kim Kardashian isn’t new to speaking about her Armenian roots.

But the way people are reacting this time feels different. Seeing Kim Kardashian honor the victims of the Armenian Genocide isn’t a shift in her narrative. She’s done this before — spoken about her heritage, reflected on her identity, and shared what it means to her.

What’s changed is the response. There’s a level of attention, seriousness, and engagement that hasn’t always been there. And that raises a bigger question. Why now?

A familiar message, a different reaction

In her post, Kim Kardashian honors the 1.5 million Armenians lost during the Armenian Genocide while reflecting on how her identity has shaped her worldview. She also looks back on a past visit to Armenia with her family, describing it as one of the most meaningful experiences of her life. None of this is out of character. If anything, it’s consistent. But the reaction feels different this time.

More people are paying attention. More people are engaging. More people are treating the moment with a level of seriousness that, if we’re being honest, hasn’t always been there.

The perception problem

Here’s the uncomfortable part. Kim Kardashian has never really been seen as someone people instinctively take seriously.

She’s been categorized, often reduced, to fashion, beauty, reality TV, and business. Even as she’s expanded into law, advocacy, and cultural conversations, there’s still a tendency to filter her through that original lens.

So when she speaks on something deeper, it doesn’t always land the way it should. Not because the message isn’t there. But because people aren’t always ready to hear it from her.

What this moment reveals

That’s why this moment stands out. Not because it’s new. But because the response to it is shifting.

There’s a growing willingness to see her beyond the image that’s been built around her for years. To recognize that she can exist in multiple spaces at once — visible, influential, and still connected to something personal and cultural.

And maybe that shift has less to do with her evolution, and more to do with ours.

Influence we didn’t expect to acknowledge

Kim Kardashian’s platform has always been massive. That’s never been the question.

The question has been how people interpret what she does with it. Moments like this challenge that interpretation. They force a pause. A reconsideration.

Because when she uses that platform to reflect on identity and history, it doesn’t fit neatly into the narrative people are used to. And that discomfort? That’s where the conversation starts.

At the core of this isn’t just a post about heritage. It’s a reminder of how selective we can be in deciding who we take seriously.

Kim Kardashian hasn’t suddenly become more reflective or more connected to her roots. She’s been doing that. The difference now is that people are finally paying attention.