THE EU ADVISORY GROUP SUGGESTS THE CREATION OF TRADE PROMOTION ORGANISATIONS IN ARMENIA

armradio.am
16.11.2011 16:16

The EU Advisory Group has issued a policy paper that studies the
impact of the financial support to international trade and export
activities in Armenia and its neighbouring countries. The paper
recommends the creation of a Trade Promotion Organisation as a
“one stop shop” service that would centralise and facilitate export
activities of Armenian companies.

Success in the export market is vital to the long-term growth of
domestic businesses and the economy as a whole. The development of
financial tools is recognised as a pre-condition for a successful
export market. The objective of a Trade Promotion Organization is
thus to enable business export success by providing a comprehensive
range of solutions along the Export Process Value Chain.

The establishment of Trade Promotion Organizations is aimed at
assisting in overcoming barriers when entering international markets
through:

– improving domestic firms’ capabilities to compete at international
levels; – creating overall awareness on exporting as a growth and
market expansion opportunity; – overcoming the barriers arising at
various stages of the Export Process; – co-ordinating export promotion
activities of various government and non-government agencies.

The policy paper gives background on international best practices
and provides information on the current state of play in Armenia
and the wider region. It gives a number of recommendations on the
institutional, policy and technical aspects which will contribute to
the creation of a “one stop shop” Export Promotion Center.