ARMENIA TO SEE BOOM IN WINEMAKING

arminfo
Friday, September 23, 18:18

Armenia will see boom in winemaking within the coming years, Head of
the Union of Armenian Winemakers Avag Haroutiunyan told media, Friday.

He said that 4 years ago Armenia was over 60 years behind Europe in
winemaking technologies. Now it is 10 years behind Europe and in 5-6
years it will achieve Europe’s technologies of winemaking.

“Armenia produces low-quality wine for lack of high-quality
raw-materials and up-to-date technologies,” Haroutiunyan said.

He said that the country will see boom in the quality of wine and
not the volumes. High-quality raw materials are a deficit and the
raw-material base will hardy grow also in future. The expected boom
may result in a grape price hike already next year. The prices of
the table variety of grape may also grow.

Certain activation in the wine production can be observed already now.

Many brandy producers after the crisis in 2009-2010 prefer wine making
to production diversification, he said. The crisis affected the sales
volumes of brandy, first of all, he explained. Haroutiunyan added that
the traditional sales market of brandy (93%) and wine (80%) are the
CIS member-states. To introduce the Armenian wines into the European
markets, it is necessary to change the production culture, he said.

From: Emil Lazarian | Ararat NewsPress