Star preparing for re-branding

19:32 – 04.05.11

Star Divide, the holder of Armenia’s largest trade network Star will
announce about a re-branding deal on May 5 and will introduce its new
stakeholder to the public.

Earlier in February Viest Assets Ltd, a company registered in the
British Virgin Islands, acquired 100% of Star’s shares.

The parties have now reached the last stage of legal documentation.

Star’s new brand has been developed by Dunlop Consultancy, a
consulting firm that developed such brands as Alfa bank, Dewars’,

Azbuka Vkusa, Malina, Kvadrat, Bombay Sapphire and Bank Ruski Standard.

The re-branding process will be over by mid 2010.

Tert.am

From: A. Papazian