UNICEF, HSBC BANK ARMENIA TO LAUNCH CAMPAIGN "HELP CHILDREN TO STAY IN FAMILY"

ARKA
June 3, 2008

YEREVAN, June 3. /ARKA/. UNICEF and the HSBC Bank Armenia plan
to launch a campaign Help Children to Stay in Family, UNICEF
Representative in Armenia Sheldon Yett said yesterday at the Yerevan
press conference in the International Press Centre Novosti.

He stressed the importance of involving the private sector and
non-government organizations in the campaign.

Together with HSBC, UNICEF has shot a reel with participation of
Armenian popular singer, UNICEF Goodwill Ambassador Alla Levonyan.

The reel is an appeal to help children stay with their family, not in
orphanages. Everyone can contribute to children by sending money on
a special banking account. The organizers plan to launch the campaign
in September, just after the first broadcast of the reel.